Brand Experience and Activations Manager - San Diego - Cymbiotika

Description

At Cymbiotika, we believe that wellness starts with trust. That's why we're committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you'll know exactly what's inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you're getting the best of nature and innovation in every supplement.

We understand that health is personal, which is why our supplements are designed to work with your body, not against it. By focusing on bioavailability and using advanced liposomal delivery systems, we ensure that your body can absorb and use the nutrients to their fullest potential. Our goal is simple: to help you feel your best, with products you can trust, made with ingredients you feel good about.

With Cymbiotika, you're not just taking a supplement—you're joining a community of people who value wellness, science, and the power of transparency. We're here to empower you on your journey to better health, every step of the way.

Overview

The Brand Experience & Activations Manager is responsible for designing and executing brand experiences that build awareness, strengthen community engagement, and drive customer loyalty. This role bridges marketing, partnerships, and operations to ensure every brand touchpoint—whether digital or in-person—embodies our values and delivers a memorable experience.

Key Responsibilities

• Develop and manage the annual calendar of brand events, activations, and experiential partnerships.
• Lead the planning and execution of owned events (pop-ups, trade shows, wellness summits, influencer gatherings, etc.).
• Identify high-impact opportunities for brand participation in third-party events that align with brand goals and audience.
• Work cross-functionally with marketing, creative, sales, and operations teams to ensure seamless event execution.

Brand Partnerships & Collaborations

• Source, negotiate, and manage strategic partnerships that enhance brand visibility and relevance.
• Collaborate with influencers, ambassadors, and like-minded brands to co-create experiences and campaigns.
• Maintain a strong network within the wellness, lifestyle, and culture spaces to identify upcoming opportunities.

Budget & Logistics Management

• Own and manage the brand activations and events budget in partnership with the finance team.
• Oversee vendor management, contracts, and logistics from concept through completion.
• Ensure activations are executed efficiently, on time, and within budget.

Measurement & Reporting

• Develop KPIs for event and activation success (attendance, engagement, social reach, ROI, etc.).
• Create post-event reports with insights and recommendations for continuous improvement.

Team & Cross-Functional Collaboration

• Work closely with internal creative and marketing teams to align event visuals and messaging with overall brand direction.
• Partner with retail, operations, and product teams to support launch events and in-store experiences.
• Manage agency and freelancer relationships as needed.

Qualifications

• 4+ years of experience in brand marketing, experiential marketing, or event management (CPG, wellness, or lifestyle brand experience preferred).
• Proven track record of planning and executing impactful brand activations and events.
• Strong project management and organizational skills, with an ability to manage multiple initiatives simultaneously.
• Excellent communication and negotiation skills.
• Creative thinker with an eye for aesthetics, detail, and storytelling.
• Proficient in project management tools and event software (Monday, Figma, Google Suite, etc.).
• Ability to travel for events and activations as needed.

Key Attributes

• Strategic and creative mindset with an entrepreneurial spirit.
• Passion for wellness, sustainability, and community building.
• Solutions-oriented with a hands-on approach.
• Collaborative, adaptable, and thrives in a fast-paced environment.

What We Offer

• Welcome Package: Receive a curated selection of Cymbiotika products to kickstart your wellness journey with us at your 45th day.
• Exclusive Employee Discounts: Enjoy 70% off all products for yourself and 50% off for friends and family.
• Flexible Fridays: Work from home Fridays to ease into your weekend with balance and flexibility.
• Catered Team Lunches: Connect with your colleagues over delicious catered lunches every Wednesday.
• Beverage Perks: Cold brew, coffee, and fridge full of drinks.
• Snacks: Variety of snacks to keep you fueled.
• Wellness Facilities: Unwind in our on-site meditation room or recharge with red-light therapy.
• VIP Access: Enjoy exclusive suite access at Petco Park for San Diego Padres home games.
• Fitness Perks: Complimentary ClassPass membership for access to fitness classes and wellness activities.
• Paid Time Off: Enjoy 13 paid company holidays, a generous PTO policy that grows with your tenure, and dedicated sick time to support your health and work-life balance.
• Comprehensive Health Benefits: Dental, vision, and health insurance plans with 100% employer-paid coverage options.
• Exclusive Lifestyle Discounts: Special offers through partners like Farmers Insurance, hotels, movie theaters, theme parks, and more.
• Team-Building Activities: Join regular team outings and events that foster collaboration, creativity, and fun.
• Retirement Plan: 401(k) plan with matching contributions to help secure your financial future.
• Community Engagement: Participate in company-sponsored volunteer events and give back to causes that matter.