Digital Media Manager - Summit, United States - Blue Plate Media Services

Description

Celebrating 24 years of consistent YOY growth, we seek an experienced agency leader to join our New Jersey HQ to help strategize, plan, buy, manage, traffic, and report advertising campaigns across digital and traditional platforms in North America, and global territories, while representing a roster of acclaimed international clients and brands.

• Media planning /buying with 5+ years of digital media agency experience a must
• Collaboratively work alongside Group Director, Media Director, and Media Managers, across a portfolio of global kid and family accounts, to bring measurable, crossscreen campaigns to life
• Proficient in setting up and managing paid media campaigns across digital, mobile, social, and programmatic platforms
• Demonstrated knowledge and experience across channels (i.e. video, display, paid social (Meta, Google, TikTok), gaming, retail media (PPC), and traditional media
• Develop and deliver clientfacing performance reports
• Solid understanding of the US market, and use of media tools to steer planning
• Keen eye for detail and understanding of budget restraints
• Managing of campaign assets, trafficking, and tagging to ensure campaigns are set

• Responsible for digital analytics and insights
• Proficient in reporting metrics and optimizations for stellar campaign performance
• Monitor ad verification / ad server data to provide thinking, analysis, and conclusions
• Proficient in reporting tools (GA, Datorama, Excel)
• Effectively communicate optimization strategies and crossplatform opportunities
• Responsible for pulling and crafting competitive Spending reports and providing analysis and visualization for client review and understanding
• Collect, review, analyze, and chart POS data, providing visualization of media to sales

• Best in your class. Your work is at the highest level.
• A motivated, handson leader, with 5+ years of digital media agency experience
• A champion of the crossscreen buying process
• Competitive and behavioral research is your trusted friend
• Detailoriented with a commitment to follow through
• Nimble and flexible to succeed in a fastpaced agency environment
• Focused on client needs with the understanding that every campaign delivers on goal
• Collaborative, team worker with time management and organizational skills
• A problem solver with the ability to manage multiple ongoing campaigns

• Knowledge of digital channels/buying methods (video, display, search, gaming, programmatic, paid social; retail media, etc.)
• Expert in marketing principles and analytics is a must
• Experience in setting up campaigns across all relevant paid social platforms
• Competence within systems and tools related to the media planning process
• Mastery of thirdparty ad server and ad verifications
• Familiarity with biddable channels and partner direct

Blue Plate Media Services (BPMS) is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, dads, moms, and families.

Celebrating 24 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly, collaborative, challenging environment where your voice is heard and your role is appreciated—full benefits, including 401K.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

• 401(k)
• 401(k)

• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Retirement plan

• 8 hour shift
• Monday to Friday

• Have you worked at a leading media agency on consumer brands?

• Bachelor's (required)

• Media buying: 5 years (required)

• Google AdWords Certification (preferred)

• Summit, NJ required)