SEO Analyst - Tucson, United States - Simpleview

Simpleview

Verified Company

Tucson, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ABOUT SIMPLEVIEW:

Simpleview is a software development, data analytics and digital marketing firm that supports destination marketing organizations to reach their tourism marketing goals with first-in-class digital products and services.

We believe our customers - towns, cities, states and nations across the globe - have a role to play in creating great experiences for visitors, for the people who call them home and for businesses and workers who rely on travel to sustain their local economies.

We are looking to add to our professional, dedicated and hard working team an independent, talented, top-notch
SEO Analyst with a great work ethic who thrives in organizations that constantly adapt and evolve.

JOB SUMMARY:

The SEO Analyst is a customer-facing role that focuses on providing expertise and strategic consulting to Simpleview's search engine optimization (SEO) clients.

They focus on growing traffic and conversions through SEO and conversion rate optimization (CRO), but may also occasionally provide guidance in paid media and other digital marketing campaigns.

SEO Analysts support their clients by understanding their digital marketing objectives, conducting research and analysis, monitoring performance and providing recommendations to improve website traffic and meet client goals.

The SEO Analyst accurately understands the client's goals and objectives and effectively communicates that information to others within the organization.

JOB RESPONSIBILITIES:

Account Management and Customer Service

Manages SEO and CRO services for all assigned accounts, to include meeting all service level agreements.
Conducts phone and facetoface consultation, reporting, and training with clients. Delivers presentations.
Educates clients about SEO and CRO, including best practices. Provides recommendations for better results.
Manages client communications and scope changes during project execution. Provides professional feedback and guidance when unreasonable demands are made.
Reviews and responds to clients without delay and with complete answers.
Assists customers with technical implementations.
Creates and maintains positive client relationships and high level of client satisfaction.
Identifies and communicates upsell and crosssell opportunities.

SEO Research and Analysis

Conducts thorough onpage optimization and site health checks.
Analyzes data trends and organic performance, develops strategic SEO plans and conducts SEO activities to attain high visibility on search engines.
Implements creative ways to improve organic results and works closely in a consultative role with the clients and SEO team.
Explains SEO performance issues to clients in ways that are clear, understandable and valuable.

Report Creation and Presentation

Utilizes Google Analytics, Search Console, SEMRush, and other platforms to review SEO performance and provide descriptive, predictive and prescriptive analyses.
Provides complete and correct monthly and quarterly reports by the 10th business day of the following month. Ensures delivery of all reports at least 48 hours prior to client call.
Conveys analysis and recommendations in the report that are useful and unique to the client.

Ticket Completion

Properly executes and produces all contracted items within an SEO project's stated scope of work.
Thoroughly reads, understands and completes assigned tickets quickly without compromising quality.
Creates and submits detailed tickets to SEO Specialists, developers or other departments for support when necessary.
Reviews tickets when complete and checks for accuracy before closing the ticket.
Selfmanages ticket queue and assigns tickets as necessary for issues that arise, including new page optimizations.
Develops and executes annual SEO Account Plan items on time and paces accounts appropriately.

Conversion Rate Optimization

Ideates and executes datadriven A/B tests for client websites
Utilizes Growthbook and Google Analytics for reporting
Works with client to implement winning strategies across client's website

Technical SEO

Applies common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SEMrush and Growthbook to assess SEO performance.

Professional Knowledge

Displays uptodate knowledge of SEO and digital marketing techniques, trends and developments.

REQUIREMENTS FOR A SUCCESSFUL CANDIDATE:

This position requires a talented digital marketer who exhibits the following attributes:

Demonstrates a strong background with Google Analytics and other digital SEO tools like Google Search Console, SEMRush, Mouseflow, Screaming Frog and MOZ, among others.
Develops and executes search engine optimization initiatives to drive incremental search traffic.
Exercises critical thinking to conduct thorough analysis that results in actionable insights.
Is passionate about