Director, Marketing Strategy - St. Louis

Overview · As we continue to build a team who drives us forward, Enterprise's Global Marketing Department is excited to announce the opening of a Director, Marketing Strategy – B2C, North America · The Director, Marketing Strategy –B2C is a leadership role responsible for develop ...

Job description

Overview

As we continue to build a team who drives us forward, Enterprise's Global Marketing Department is excited to announce the opening of a Director, Marketing Strategy – B2C, North America

The Director, Marketing Strategy –B2C is a leadership role responsible for developing marketing strategies and campaigns for the North American B2C lines of business – including daily rental and car sales. The Director has responsibility for developing and evolving marketing plans to contribute to business outcomes and positively impact brand metrics. A successful Director will develop and maintain strong relationships with Operational leaders to implement marketing plans that deliver national, and regional business objectives and outcomes (ie. days earned, utilization, lead volume, etc.). This collaborative role is part of the North American Marketing Strategy team and works directly with other teams (i.e. Media, Digital Strategy, Creative) leveraging data and insights to develop integrated plans that deliver required results. This position is also responsible for the management and development of a team of Marketing professionals. The Marketing Director serves as an integral business partner and operates primarily independently.

This position is located at our Corporate Headquarters in Clayton, MO.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

We are hiring now for an immediate opening. Responsibilities include:

• With consideration for Brand, Public Relations, Marketing Services, Operations, and Sales proactively lead the strategic development, innovation, and implementation of all marketing elements including:
• Presenting to senior leadership
• Primary contact with outside vendors/agencies
• Project management / promotional planning
• Consulting on large Group marketing requests
• Channel communication and creative development
• Customer/Account acquisition and retention strategy
• Event and promotion development and implementation
• Managing budgets, reporting results, and providing ROI analysis for all initiatives
• Maintain/protect the brands in the implementation of all consumer/industry-facing messaging
• Identify new marketing opportunities to grow the business; lead implementation
• Develop and present marketing strategies to Senior Leadership designed to accomplish overall channel objectives
• Effectively manage/influence a marketing development budget in excess of $1M
• Act as a thought leader, and set the example, within the Marketing Department. Act as a reliable consultant to the team's Managers

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Building Relationships
• Decision Making
• Ethics and Values
• Forward-Thinking
• Leading and Inspiring People
• Persuading and Influencing
• Planning and Organizing

Equal Opportunity Employer/Disability/Veterans

Qualifications

Required

• Bachelor's Degree in Marketing, or related field
• Must have ten (10 ) years or more of Marketing experience
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred

• Six (6 ) years or more of consumer marketing and full funnel marketing/media experience
• Demonstrated success in building and maintaining relationships with Senior Leadership