senior manager, retention marketing - Long Island, United States - Steve Madden

Description

Job Description

We are seeking an experienced and strategic-minded Senior Manager of Retention Marketing to join our data-drive and dynamic team.

In this role, you will be responsible for developing and executing email, SMS and CRM segmentation strategies to drive engagement, customer retention, and ultimately revenue growth for our Steve Madden brand.

The ideal candidate has a proven track record of successfully managing and optimizing email and SMS campaigns, a deep understanding of customer behavior and lifecycle, and a passion for data-driven marketing.

Based on candidate's experience, responsibilities may also include overseeing and managing our Betsey Johnson Retention team, expansion of current Retention channels, and long-range planning for loyalty.

Responsibilities:
Develop and execute comprehensive retention strategies across email, SMS, and CRM segmentation channels.

Understand the overall marketing lifecycle behaviors of our customers and develop thorough segmentation strategies to target specific audience segments effectively.

Set benchmarks and establish a robust A/B testing strategy to optimize performance and drive results.
Analyze and report on campaign performance across all channels, providing actionable insights to drive continuous improvement.
Collaborate and strategize with key partners, including content and design teams, to plan and execute effective marketing campaigns.
Review and optimize workflow for campaign development, identifying opportunities for efficiency improvements and streamlining processes to enhance campaign execution.

Oversee and manage the DTC marketing campaign calendar, ensuring alignment with overall marketing objectives, integrated marketing plans and timely execution of campaigns.

Own and collaborate on external vendor partner relationships, ensuring alignment with company objectives and maximizing value from partnerships.

Manage and maintain monthly budgets for marketing campaigns, with a track record of achieving targets and optimizing spend to drive ROI.

Potential additional

Responsibilities:

Supervise and provide leadership to the Retention Marketing Specialist, guiding them in the development and management of the Betsey Johnson Retention Strategy to ensure alignment with overall company objectives.

Proactively connect with external vendor partners to evaluate new channel opportunities, staying on top of emerging trends in the landscape.

Collaborate with cross-functional teams to help execute loyalty strategies and tactics within Retention channels to foster engagement.

Salary Range:
The pay range of this position is $100,000 - $120,000. Actual salary will be determined based off candidate's skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits.