Strategy Director - New York, United States - VML

VML
VML
Verified Company
New York, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.


Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.


CAREER LEVEL DESCRIPTION:

  • Plans and establishes goals and objectives for a team, with direct impact on the immediate
- or short-term operational results of the job family or department.

  • Operates with some latitude for actions and decisions, with oversight and guidance from senior managers. Manages a small to midsize team of professionals.
  • Responsible for identifying and incorporating moderate improvements to guidelines and processes to enhance performance of job area.
  • Typically requires advanced knowledge of job area typically obtained through advanced education combined with experience.

JOB FAMILY DESCRIPTION:
Positions in this job family are responsible for identifying internal and external strategic issues and opportunities that could affect growth and profitability of the organization


Activities include:

  • Identifying growth opportunities, business model innovation, and facilitating cross business unit initiatives
  • Evaluating and financial modeling of potential merger, acquisition, divestment, partnership, and joint venture opportunities
  • Monitoring medium to long term business trends/outlooks, gathering competitive intelligence to contribute to strategic business planning discussions with leadership
  • Identifying and developing optimal revenue models, sales/distribution channels, pricing, and new product development strategies
  • Identifying and negotiating strategic partnerships including financial arrangements, customer sharing, and intellectual property rights
  • Prioritizing and tracking investments across new product development initiatives
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.

Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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