- Develop keen grasp of the Glossier brand voice and identify any opportunities for evolution
- Create documentation and tools that enable a shared understanding of brand voice for direct team and key collaborators
- Lead the copy team through daily deliverables, in addition to identifying and solving for process holes
- Utilize performance insights from marketing teams (paid, email, social) to iterate and create more focused copy
- Partner with Creative Operations to refine and scale critical Copy processes, specifically for go-to-market and always-on marketing
- Partner with the Brand team to develop and implement an approach to Glossier brand voice for product and shade naming, site copy, campaigns, and other marketing channels
- Implement and maintain a streamlined process for collaborating with stakeholders from across the company to ensure a cohesive voice and tone across all product touchpoints, marketing channels, and that strategic goals and objectives are met with each deliverable
- Creating tools for communicating the Glossier brand voice throughout the company to ensure voice consistency
- 7+ years as a copywriter, creative director, copy and/or editorial lead creating marketing programs/materials, honing brand voice, on and offline, including experience leading a copy team; preferable from a beauty brand and/agency background
- 3+ years experience managing other writers including full time and freelancer writers
- Adaptability in a growing/changing environment, ability to manage up and down
- Highly comfortable with data and insights to inform copy approach
- Ability to determine and execute copy strategy across multitude of platforms and channels
- Experience managing and writing to a brand voice
- Ability to see the big picture (as well as all the details) and keep track of many fast-moving projects across brands, calling out synchronicities and issues as they arise
- Experience creating and organizing workflow for digital marketing content and physical product content
- Competitive knowledge of best-in-class brand building copy practices
- Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
- Based in New York, NY or willing to relocate to work from our HQ
- The estimated annual pay range for this role is $135K - $176K.
- There may be future opportunities for continued pay progression based on continued strong performance in the role.
- Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
- Learn more at the Glossier Career page.
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Copy Director - New York, United States - Glossier Inc
Description
Overview:We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
Glossier's Creative team is looking for an inspired, sharp, and customer-obsessed Copy Director to lead the continued evolution of our brand voice, and all copywriting execution, as we build a high-engagement, globally resonant beauty and lifestyle brand. This role will oversee the Copy team who are responsible for creating all Glossier copy across all channels-from campaigns and always-on advertising to ecommerce and retail stores.
This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written + verbal), and editing. Someone who is a tireless iterator-someone who can take a brief and find a million ways to solve it. This role requires someone who has a high level of organization, loves to dig into details, comfort with defining processes, and the ability to ensure consistency across our assets in close partnership with cross functional teams: brand, social and influencer, product marketing, ecommerce, retail and legal teams on a daily basis. We ideally are looking for an individual who has worked in beauty and familiar with the Glossier brand.
6 Month Expectations:
NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.
Click here to view the candidate privacy policy under FAQ's
We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
