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Brand Marketing Insights Manager - Los Angeles, United States - Freeman+Leonard
Description
The Brand Marketing Insights Manager is a new position designed to provide guidance and leadership with brand insights across all relevant content and merchandise business units.
This person will work with any and all research and reporting partners to help develop the most actionable and effective dashboards, reports and research materials.
A passion for anime / entertainment industry is preferred and ability to work a hybrid schedule in Los Angeles, CA is required.
The Brand Insights Manager will have a solid understanding of the latest trends across the company's biggest brands and communicate out learnings to internal as well as external stakeholders partnering in the development and distribution of merchandise and content.
Responsibilities Include:
Tracking and measuring key brand metrics and insights across a variety of resources
Managing agencies that provide key resources for metrics and insights
Piloting marketing programs and promotions that are inspired by insights
Curating and communicating key insights to all stakeholders including executives, internal teams, distribution and licensing partners associated with the brands
Authoring and distributing a B2B newsletter to provide strategic guidance and updates to partners with revenue stakes in both content monetization and merchandise revenue
Communicating and handling the approvals for various brands
Requirements:
At least 2 years of experience in brand insights and reporting
Previous experience with media monitoring tools (Meltwater, Emplify, Talkwalker, etc.) and social media management tools (Sprout, AgoraPulse, HootSuite, etc.).
Entertainment, gaming or other adjacent industry experience
A passion for anime
Willingness to attend and participate at the major anime conventions
Japanese language skill is not required but preferred
A passion for digesting and interpreting data with a strategic lens
An enthusiasm for reporting dashboards and an openness to new tools and technology
Intellectual curiosity on what metrics to seek out
And openness to challenge assumptions and ask questions
Excellent communication skills
Strong Work Ethic
The willingness to change work patterns as the work environment changes
Proficiency with Excel, Word, PowerPoint
Location:
Los Angeles, CA
This position will be based in Los Angeles, CA. Must be able to work a hybrid schedule.
Type of Position:
This is position is full-time and non-exempt.
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