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    Field Marketing Associate - Arlington, United States - Kerecis Limited

    Kerecis Limited
    Kerecis Limited Arlington, United States

    3 weeks ago

    Default job background
    Description

    The Field Marketing Associate drives product and service adoption by supporting Sales meetings, clinical and commercial events, training initiatives, and account-based marketing activities.

    In partnership with Sales, Clinical, and Reimbursement teams, the Associate conceptualizes, designs, manages and executes field marketing programs designed to accelerate the sales pipeline for assigned offerings. This activity-based support role is strategic, tactical and administrative.

    This position is based in a Kerecis office and reports to the Vice President of Product Management and Marketing.

    Essential Strategic Functions

    • Own the kinetic elements of the Marketing mix by executing field-based Sales channel and promotional tactics
    • Collaborate with Product Management, Brand, Campaigns, Sales and other stakeholders to build and execute launch plans, including penetration strategies, training & education, and field readiness
    • Introduce and train on the latest and most powerful selling assets, including digital tools and printed collateral
    • Understand and help communicate marketing strategy, value proposition, positioning and messaging to Sales teams, key opinion leaders, trade, and media organizations at regional and national events
    • With regional Sales leaders, plan field activities and campaigns to align on account- and territory-specific revenue goals
    • Scout geographic areas competitive landscape, provider dynamics and competitive intelligence to inform strategic and tactical plans
    • Continuously improve field-based initiatives via ongoing feedback loops with Sales
    • Conduct product demonstrations at customer locations, regional meetings, trade shows, conferences, and seminars
    • Assess and execute sponsorship opportunities at events and conferences
    • Establish key performance indicators for field marketing activities to measure and report on success
    • Create, manage and communicate calendar of field activities
    • Carry out project deliverables on schedule and to budget

    Essential Support & Administrative Functions

    • Source venues, acquire supporting technology, and coordinate development and logistics of Sales support materials
    • Plan locations, materials, staff and other resources for field marketing activities
    • Provide society, symposia, trade show, and locally-hosted dinner event program support
    • Provide general administrative support needed to execute quality field engagements

    Requirements

    Competencies

    • Outstanding communication skills, including the ability to present effectively in front of large groups of internal and external stakeholders
    • Strong desire to work closely with Sales to forge impactful partnerships
    • Acute attention to detail and excellent project management skills
    • Ability to work in a collaborative, fast-paced, and results-oriented environment
    • Service-oriented and responsive mindset, willing to do what it takes to drive results
    • Demonstrated ability to think critically and assess complex situations quickly and creatively in a fluid environment
    • Conscientious, punctual, reliable, and dependable
    • Warm, friendly, and positive team player who places the interests of the organization first
    • Experience crafting results-driven field marketing programs that drive pipeline growth, including modern account-based marketing programs
    • Demonstrated ability to lead multiple projects, on-time, and with a high degree of accuracy
    • Mastery of Microsoft PowerPoint

    Education & Experience

    • At least 2 years experience in a field Marketing role in a healthcare-related industry, with at least 1 year in a Surgical, Trauma, or Wound Care setting
    • Bachelors Degree in Marketing or Business field from an accredited college or university

    Anticipated travel: 40% to 50% to conferences, symposia, seminars, customer facilities, and internal company events

    This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. Kerecis is an equal opportunity employer.

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