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Market management
5 days ago
Thunderbolt Albany, United StatesEDEKA Nord is headquartered in Neumünster and is one of seven cooperatively organized wholesale companies within the EDEKA network. With around 650 stores and a total sales area of over sqm, it holds a leading position in the northern German food retail sector. · The sales area i ...
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Mortgage Market Manager
3 weeks ago
Citizens Albany, United States**Description** · At Citizens, you become a part of an organization committed to serving customers, colleagues and communities in which we do business. Citizens is an established and successful financial services company with a branch presence in 12 states and the ability to cond ...
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Market Manager Assistant
5 days ago
Horizon Innovations New Albany, United StatesLocation: 28195 Bremen, Bahnhofsplatz 42 | Employment Type: Full-time, permanent | Job ID: 843642 · What you'll be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of appreciation? Then support the store management at our REWE Niklas ...
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Sales Manager for Market Launch Strategies
5 days ago
Apex Ventures Hampton Manor, United StatesAbout the Company · At Hampton Manor, we are a revenue engineering platform that combines AI data insights, process excellence, and talent development seamlessly into our clients' CRM. We enable sales teams to discover and unlock their untapped revenue potential, making B2B sales ...
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Market Manager Assistant
5 days ago
Stellar Enterprises Watervliet, United StatesLocation: 83024 Rosenheim/East | Contract type: Full-time/Part-time, temporary | Job ID: 828525 · What you will be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the store management in our REWE ...
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Market Growth Manager, Medicare
2 weeks ago
UnitedHealthcare Latham, United StatesAt UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more resp ...
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Marketing Manager
3 weeks ago
Honest Weight Food Co-op Albany, United StatesEOE Statement · We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected ...
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Marketing Manager
12 hours ago
Honest Weight Albany, United StatesEOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by ...
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Marketing Manager
3 weeks ago
Epsilon Associates Inc Albany, United StatesABOUT EPSILON · Epsilon is one of the best known and most respected environmental consulting firms in the northeast United States. Epsilon's client base includes major onshore and offshore energy, commercial real estate, aviation, institutional and residential developers, as wel ...
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Marketing Management
1 week ago
Shore Marketing Group Albany, United StatesJob Description · Job DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, Shore Marketing Group has the job for you · There are hundreds of brands out there and thousands of products and services. T ...
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Marketing Management
3 days ago
Shore Marketing Group Albany, United StatesJob Description · Job DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, Shore Marketing has the job for you · There are hundreds of brands out there and thousands of products and services. There i ...
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Marketing Management
2 weeks ago
Shore Marketing Group Albany, United StatesJob Description · Job DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, Shore Marketing has the job for you · There are hundreds of brands out there and thousands of products and services. There i ...
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Manager, Market Development
3 weeks ago
KPMG Albany, United StatesBusiness Title: Manager, Market Development · Requisition Number: · Function: Business Support Services · Area of Interest: · State: NY · City: Albany · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for or ...
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Content Marketing Manager
1 week ago
GENESYS Consulting Services Albany, United StatesSkills and Qualifications: · Bachelor's degree in marketing, business, or related field 4+ years of experience in B2B content marketing, including experience with outbound marketing and inbound lead generation · Excellent written and verbal communication skills in the healthcare ...
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Marketing Project Manager
3 weeks ago
Media Logic Albany, United StatesJob Description · Job Description · The Project Manager at our marketing agency will oversee multiple projects simultaneously, ensuring that they are delivered on-time, within budget, and to the satisfaction of our clients. This role involves working with cross-functional teams ...
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Product Marketing Manager
1 week ago
Quadient Albany, United StatesFull time · Product Marketing Manager · Albany - · United States of America · - Remote · Apply · Position Location: Remote (located in eastern time zone) · In 2019, Parcel Pending was acquired by Quadient (formerly Neopost), the global leader in parcel, mailing, customer exp ...
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Community Marketing Manager
4 weeks ago
Hubbard Broadcasting Albany, United StatesAbout Us · Nestled between two beautiful mountain ranges lies the capital of New York State and the heart of the Capital Region. We are very proud of our diverse culture, our gorgeous landscape, and the world class entertainment we enjoy every day. We are 3 short hours away from ...
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Community Marketing Manager
3 weeks ago
ReelzChannel Albany, United StatesNestled between two beautiful mountain ranges lies the capital of New York State and the heart of the Capital Region. We are very proud of our diverse culture, our gorgeous landscape, and the world class entertainment we enjoy every day. We are 3 short hours away from Boston or N ...
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Marketing Project Manager
3 weeks ago
Media Logic USA LLC Albany, United StatesJob Description · Job DescriptionThe Project Manager at our marketing agency will oversee multiple projects simultaneously, ensuring that they are delivered on-time, within budget, and to the satisfaction of our clients. This role involves working with cross-functional teams of a ...
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Market Engineering Manager
2 weeks ago
Townsquare Media Albany, United StatesJob Description · Job Description · Market Engineering Manager, · Albany, NY · Townsquare Media is looking for a Market Engineering Manager to oversee our multi-station broadcast radio facility in the Albany market. · Responsibilities · Manage activities for a goal of 100% upt ...
Senior Product Marketing Manager - Albany, United States - Symplr Software LLC
Description
OverviewWe seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content.
Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates.
The successful candidate will be a clinician with healthcare marketing experience.You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does.
In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales.It's important for the Sr.
PMM to know our competitors like the back of your hand:
what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc.
The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions.
Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems.
It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams.
In addition to the Marketing team, the Sr.PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution.
Duties & ResponsibilitiesGo-to-market:
Support marketing strategy, sales enablement and launch plans for new releases, messaging, content and thought leadership in support of new releasesCommunicate priority sales motions and bookings goals, targeted personas, unique value proposition and messaging to growth marketing so the latter can create and execute demand gen campaigns
Product launches:
Execute the launches of new products, bundles, suites, and feature releases for existing products and manage the cross-functional implementation of the planProduct messaging & positioning: Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers
Value proposition:
Help develop clear and compelling value propositions that address customer outcomesMarket intelligence: Be the expert on our buyers, who are they, how they buy and their key buying criteriaBuild a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals
Competitive landscape:
Be an expert on our competition, what they are working on, and how they are positionedUnderstands how personas intersect across our portfolio of offerings, their impact on messaging and campaign themes
Buyer expertise:
Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make.
Voice of customer:
Understand and analyze customer needs
Sales enablement:
Understand and support our sales enablement team members to assist with the training on the problems we solve for our buyers and users; develop internal tools and external collateral
Thought leadership:
Collaborate with internal and external thought leaders to support your product in public-facing speaking engagements and written materials
Cross-functional Collaboration:
Regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content and execution.
Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third partiesKnowledge of the business in addition to the wider marketplace and competitorsApplies knowledge of products and how features can address customer pain points to create deliverablesCustomer focused - listening skills that help develop a deep understanding of the customer experience journeyPassion for solving problems with a high degree of empathy for what those problems mean to the customerStrategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioningTime management, resource organization and priority establishment skillsAbility to multi-task in a fast-paced environmentProficient in Microsoft Office, HubSpot, as well as collaboration and project management toolsMust be a strong public speaker, comfortable in front of large, senior groups and a solid writerAbility to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisionsIn depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management
Qualifications Required:
RN, BSN, NP or related degree and experience3+ years of senior product marketing experienceMBA is strongly preferred; Bachelor's degree in Business, Marketing or related fieldExperience in the healthcare technology industry is preferred
MinUSD $100,000.00/Yr.
MaxUSD $130,000.00/Yr.
Minimum Salary:
Maximum Salary:
Salary Unit:
Yearly
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