- Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
- Oversee media tracking and analytics set up and implementation.
- Actively participate in media planning discussions, such as trafficking strategies, forecasting, product recommendations, and audience evaluation.
- Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs.
- Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness.
- QA ads to ensure they meet site specs and requirements.
- Generate, QA, and troubleshoot implementation of tracking tags.
- Work with Trafficking and Ad Ops to troubleshoot ads or tag issues.
- Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors.
- Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connects offerings.
- Be a programmatic subject matter expert for Walmart Connect.
- Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation.
- Bachelors degree in Business, Marketing, or related field OR 2 years' experience in business management, database management, or related
- 4+ years of experience in programmatic buying, programmatic planning/strategy, Social, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management.
- Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.).
- Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units.
- Strong verbal and written communication skills.
- Passion for digital media and advertising technology.
- Attention to detail and creative thinking.
- Team player who enjoys working in a collaborative, open environment.
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Programmatic Media Buyer - Chicago, United States - Walmart
Description
Programmatic Media Buyer - Associate Manager, Mark...
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Programmatic Media Buyer - Associate Manager, Marketing Operations - eComm - Walmart Connect
Location
CHICAGO, IL
Minimum Requirements:
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money.
Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us.
This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountableand we have Walmart's sales data to prove it.
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance.
Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer
By Choice.
We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them.
That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinionswhile being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But youll quickly find were a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, youll be empowered and equipped to do the best work of your life.
About Walmart
*Walmart, Inc. is an Equal Opportunity Employer
By Choice.
We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them.
That means understanding, respecting and valuing diversityunique styles, experiences, identities, ideas and opinions
while being inclusive of all people.
All the benefits you need for you and your family
Multiple health plan options, including vision & dental plans for you & dependents
Financial benefits including 401(k), stock purchase plans, life insurance and more
Associate discounts in-store and online
Education assistance for Associate and dependents
Parental Leave
Pay during military service
Paid Time off - to include vacation, sick, parental
Short-term and long-term disability for when you can't work because of injury, illness, or childbirth
On average, it takes 45-60 minutes to complete your application for the first time. Subsequent applications will take less time to apply as our system saves some of your application information. Please note that some positions require the completion of assessments in order to receive consideration for that role. Those would take additional time.
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