Account Executive, Cpg/retail Public Relations - New York, United States - Kaplow PR

Description

Our mission is simple:
to hire great people and provide them with opportunities to grow. We say we are a family-first agency because that's how we treat our employees. T.R.E.E.

- Trust, Respect, Energy and Enthusiasm - embodies our values and commitment to our culture of recognition, learning and support.

INTRODUCTION:

At Kaplow, good storytelling through creative communications is at the core of what we do.

We're known for first-of-its-kind brand campaigns that helped bring the Tar-jay back to
Target, won TIME's 2021 Best Invention with
Elvie, revolutionized shopping with
Stitch Fix and championed healthier self-images with
CVS's Beauty Mark pledge.

Our female-founded, inclusive culture is as important to us as our appetite for innovation.

Do you want to get people talking about today's game-changing brands? We represent the titans of the retail, beauty and consumer wellness industries, like Target, Bluemercury, WW, CVS, Forbes and disruptors like Satisfyer and GESKE.

Our mission is simple:
to hire great people and provide them with the opportunities to grow. We are a family-first agency because that's how we treat our employees. T.R.E.E.

- Trust, Respect, Energy and Enthusiasm - embodies our values and commitment to our culture of recognition, learning and support.

In fact, a 2021 survey found 100% of employees felt Kaplow has an agency-wide sense of community and a positive culture that fosters professional growth.

All that, and we were recently awarded by Ragan's as a Top Place to Work in 2024.


JOB SUMMARY:

Kaplow is seeking an
_Account Executive_ (AE) to support a number of its lifestyle accounts.

An AE manages daily servicing of client accounts, performs various writing and research assignments, drafts press materials, oversees implementation of media outreach campaigns on behalf of clients, and oversees initiatives implemented by Account Coordinators.

An AE is also expected to research, provide recommendations for and manage relationships with outside vendors, as well as offer strategic guidance to senior managers and clients about media contacts and initiatives.

LOCATION:

• Minimum one year of public relations experience
• Bachelor's degree in liberal arts, business or related discipline
• Ability to demonstrate initiative and strategic planning skills
• Strong verbal and written communications skills, including an ability to submit copy free of grammar/syntax errors and typos
• Goalorientation
• Creative problemsolving skills
• Understanding of media types and functions
• Display of a natural and burgeoning curiosity about the industries in which our clients work
• Aptitude to communicate clearly with supervisors and team members at all levels

DUTIES/RESPONSIBILITIES
-
Client Service Coordination:

• Assist in the development and implementation of client programs.
• Demonstrate knowledge of clients' business.
• Manage spokesperson relationships on behalf of clients.
• Establish and build strong relationships with key consumer and trade media.
• Travel occasionally for client meetings and special/media events.
• Actively participate in meetings and conference calls, speaking frequently with confidence, be able to present ideas and concepts effectively.
• Provide recommendations for and manage relationships with outside vendors.
• Identify opportunities and recommend solutions/actions to improve client service and satisfaction.

-
Strategy Development:

• Offer strategic insight to senior managers and clients about how to best approach media contacts and pitch specific initiatives.
• Develop strong media pitches that meet client objectives for simple and complex placements.
• Monitor publications and the Internet for industry, client and PR stories and trends.
• Draft first version of press releases, client memos and other materials.
• Implement PR initiatives including media interviews/tours, VNR/SMT, and ANR/RMT, production, brochures, newsletters, surveys, special events, etc.

-
Administrative and Report Writing:

• Create written work including client reports that adheres to the highest level of professionalism (typo and errorfree).
• Oversee external mailings.

-
Performance Management and Staff Development:

• Meet and communicate with supervisors on a regular basis to ensure that coaching, prioritization, problem solving and resource needs are being met.
• Help manage one or more employees on the AC level. Meet regularly with reports to provide targeted developmental feedback, delegate assignments and address issues/concerns/ workloads of employees supervised.

-
New Business Development

• Assist with new business process as needed including research, production schedules, presentation production, etc.

BENEFITS
Our culture of growth starts with our people. And we care a lot about our people.

We have a long track record of promoting from within and giving employees a chance to chart a course tailored to their