- Provide marketing expertise to assigned product/service areas (in coordination with the appropriate field and/or product management), including developing, administering, and monitoring competitive analyses, strategic marketing plans, marketing campaigns, and key performance metrics.
- Integrate the Everence brand in all marketing strategies and tactics, deliver meaningful customer experience (through the utilization of market research, digital analytics, market data, customer personas, etc.), and generate and nurture marketing and sales leads.
- Align product and service marketing plans and activities with the Everence corporate marketing plan, direction, and objectives.
- Develop and manage marketing budgets for assigned areas as required.
- Develop, monitor, evaluate, and update appropriate web and digital content that aligns with Everence's digital and content marketing strategies.
- Track and analyze marketing initiatives and campaigns to understand customer behavior and overall marketing success.
- Perform creative service functions, such as copy development, as assigned.
- Coordinate and monitor activities for marketing and communications projects in assigned areas to:
- Develop and monitor schedules to meet agreed-upon deadlines
- Coordinate project details to ensure accurate and effective completion of communication projects
- Gain approvals (internal, external, compliance/regulatory, etc.)
- Represent Everence in professional associations and inter-agency committees as required.
- Continue to grow in awareness and knowledge of Everence, its products and services, its clients and their customer experiences, the church, and current marketing trends and practices.
- Be familiar with and uphold the Everence writing, design, and digital standards.
- Other duties as assigned.
- Preferred three or more years of proven marketing and/or communications experience, including creative work (such as writing or design) and marketing plan development and implementation
- In-depth experience in planning and executing marketing initiatives and tactics across traditional and digital channels
- Strong understanding of lead generation best practices
- Website content management experience a plus
- Proven ability to effectively manage multiple priorities and deadlines
- Proven ability to successfully manage relationships with a variety of personalities
- Credit union or banking experience preferred
- Cross-cultural and/or multi-cultural experience preferred
- Ability to:
- Take initiative, organize diverse tasks, work independently, and integrate and pursue corporate strategy
- Effectively work as part of a team and lead cross-functional teams
- Effectively interact with various parties across and outside the organization
- Clearly communicate information and ideas to others verbally and in writing; effective public speaking and presentation skills are a plus.
- Manage a budget
- Strong project management, communication, organization, and collaboration skills
- Computer literacy, specifically with Microsoft Office programs and web content management
- Knowledge of Mennonite and related Anabaptist church values extremely helpful
- More or less 15% of overnight travel away from home
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Marketing Manager - Goshen, United States - Everence
Description
POSITION SUMMARY
Responsible for developing, executing, and overseeing marketing strategies (including tactical implementation) for Everence Federal Credit Union (EFCU) and Everence Community Investments, to Everence-identified target audiences. This position will utilize multi-channel, multi-touch marketing approaches to help Everence clients and prospects integrate their faith and values with their financial decisions, reinforce the Everence brand, and advance the company's corporate objectives.
RESPONSIBILITIES AND DUTIES
QUALIFICATIONS
Education:
Bachelor's degree in marketing, communications, or a related field required
Experience:
Skills and Abilities:
SUPERVISORY RESPONSIBILITIES: None
SCHEDULE: Full-time
