Jobs
>
Seattle

    eCommerce Analytics Manager - Seattle, United States - Brooks Sports

    Brooks Sports
    Brooks Sports Seattle, United States

    1 week ago

    Default job background
    Full time
    Description

    Your Job

    : The eCommerce Analytics Manager is responsible for leading and managing the digital analytics team, delivering strategic thought leadership, challenging the norm, and building an analytics center of excellence for our internal stakeholders. You will develop/build on our ecommerce analytics strategy and build an analytics roadmap to align with our enterprise priorities as well as the ever-changing digital landscape. You will relentlessly pursue the democratization of data at Brooks, empowering partners to leverage data-driven decision-making whenever possible. The ideal candidate has a history of working with cross-functional partners to provide strategic guidance on KPIs, reporting, and analyses that drive action. Being successful in this role means going beyond the numbers and looking at the story, using your background and passion for eCommerce, Digital Marketing, and website experience to deliver insights that enable our aggressive growth targets. The eCommerce Analytics Manager directly manages the Senior eCommerce Analyst, as well as our analytics agency, responsible for coaching and developing both to drive the program forward.

    Your Responsibilities:

  • Lead the Digital Analytics team to be a center of excellence that drives progressive thinking, expertise, and data-driven decision making
  • Accountable for the delivery and integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting on revenue and KPIs
  • Consult on key business projects by educating business stakeholders and partners on best practices, KPIs, etc. to achieve desired outcomes based on data. Review eCommerce business cases and assist with ROI modeling
  • Present actionable data insights to business owners and executives that help drive the business towards aggressive growth. Coalesce the insights into actionable data-driven recommendations that ladder up to the larger strategy and vision for the business unit and company
  • Develop standardized analyses that help the organization understand customer behavior and business results against top KPIs. Educate partners on tools and analyses to enable democratization of data across the organization including marketing, digital products, customer support and sales functions
  • Responsible for developing the analytics strategy, roadmap, and team to analyze and report on customer journey, friction points, and opportunities based on the Brooks business, consumers, calendar, and market
  • Develop a delivery model for generating ad hoc reports and related insights that enables the organization to be agile and responsive to new opportunities
  • Partner with cross-functional stakeholders to identify opportunities for maximizing our marketing dollars and our website experience to achieve our overall business growth plans
  • Dive deep into web analytics to develop insights and recommendations that lead to improved website conversion rates, time on site, bounce rate, retention, and overall business performance
  • Perform cross-category analytics including digital and offline media, website experience, CRM, and product sales data to create a holistic view of both our customers and our business
  • Lead the development of predictive modeling based on current performance to determine future outcomes based on "what if" scenarios
  • Use Brooks' customer data platform to understand our runners' shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more. Create audience segments to connect with runners at the right time with relevant content
  • Lead the team in building out a zero and 1st party data strategy and plan, ranging from runner profile analytics to digital marketing usage
  • Accountable for managing routine maintenance of analytics ecosystem to ensure data integrity
  • Create digital attribution models to improve marketing spend and determine marketing channel prioritization
  • Stay apprised of marketing, site, experimentation, and feature calendars and lead team, agency and self to proactively deliver performance recaps and insights to inform on future plans
  • Manage Senior eCommerce Analyst and analytics agency, inspiring and coaching to high performance. Act as a gatekeeper and advocate for the team

    • Qualifications:

  • 7+ years' experience in web and digital analytics best practices and programs
  • 2+ years' experience managing direct reports in the analytics field
  • Demonstrated ability to present insights and recommendations in clear, thoughtful ways to all levels of the organization, including senior leadership
  • Deep understanding of how media, CRM tactics, loyalty, ecommerce funnels and product mix all work together to drive optimal customer relationship with a brand and drive desired business results
  • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
  • Ability to validate analyses, reports, and underlying data, and collaborate with developers to resolve any reporting system data integrity issues
  • Demonstration of innovation and initiative – always looking at improving our processes while also displaying a willingness to dive into the details and help wherever necessary
  • Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; "connecting the dots"
  • Strong project management skills: ability to work through ambiguity with minimal oversight
  • Independent accountability to deliver high quality analytics products to the business
  • Highly developed written, spoken, and visual communication skills
  • Embraces and lives the Brooks values
  • Proven, advanced ability to deliver insights from Adobe Analytics and/or Google Analytics
  • Strong understanding of and experience with website tagging tools (i.e. Tealium, GTM, etc.)
  • Experience working with website performance tools such as ContentSquare (heat/journey- mapping) and Optimizely (CRO)
  • Familiarity with SQL, Tableau, and Customer Data Platforms preferred
  • Experience working with a cloud-based data warehouse to access data (Snowflake, etc.) preferred
    • Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $108,403 - $162,605 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience. Other: Brooks is proud to offer a robust benefits package to our employees and their families Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave. Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance. Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits. Location- You will spend 3 to 4 days per week in our Seattle offices, depending on your role, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
  • Jobot

    Analytics Manager

    2 days ago

    Jobot Seattle, WA, United States

    Analytics Manager | Fully Remote + Some Travel | $$$$ | Amazing Benefits · We are seeking a dynamic and experienced Permanent Analytics Manager to join our fast-growing team in the medical industry. The successful candidate will leverage their expertise in data analysis, predicti ...

  • Third Sector Intelligence Inc.

    Senior Manager, Analytics

    1 week ago

    Third Sector Intelligence Inc. Seattle, United States

    3Si is a software (SaaS) company that helps governments, nonprofits, and philanthropies use data to improve the lives of children. We work with a network of state and city governments to build data systems that help identify and address early childhood service gaps. Founded in 20 ...

  • Brooks Running

    eCommerce Analytics Manager

    1 week ago

    Brooks Running Seattle, United States

    Who We Are : · At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet.We want our business — which also happens to be our passion — to be a place where everyone feels welc ...

  • Trupanion

    Digital Analytics Manager

    1 week ago

    Trupanion Seattle, United States

    Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged ...

  • 3Si

    Senior Manager, Analytics

    5 days ago

    3Si Seattle, United States

    Job Description · Job DescriptionSalary: · 3Si is a software (SaaS) company that helps governments, nonprofits, and philanthropies use data to improve the lives of children. We work with a network of state and city governments to build data systems that help identify and address ...

  • Meta

    Global Sales Analytics Manager

    1 week ago

    Meta Seattle, WA, United States

    As an Analytics Manager at Meta, you will help shape the future of the experiences we build for billions of people and hundreds of millions of businesses, creators, and partners around the world. · You will apply your people leadership, project management, analytical, and technic ...

  • The Boeing Company

    Demand Generation Analytics Manager

    1 week ago

    The Boeing Company Seattle, United States

    Track and monitor the entire process by which leads are evaluated, segmented, qualified, routed, and converted into customers. Implement channel attribution models to measure the contribution of each marketing channel to conversions and revenue. Part Demand Generation, Manager, A ...

  • Amazon Services LLC

    Program Manager, Planning, Analytics

    5 days ago

    Amazon Services LLC Seattle, United States Full time

    The Planning Analytics and Workforce Strategies (PAWS) team within the Amazon Grocery Logistics (AGL) org owns workforce planning integration and strategic support for the Amazon Fresh fulfillment business. The AGL PAWS team develops and manages a Workforce Planning mechanisms an ...

  • Boeing

    Demand Generation Analytics Manager

    5 days ago

    Boeing Seattle, United States Full time

    Description · Qualifications: The Boeing Company is seeking a skilled Demand Generation Analytics Manager to join our team. The ideal candidate will have a strong background in demand generation analytics, lead management, marketing technology and marketing operations. They wil ...

  • Boeing

    Demand Generation Analytics Manager

    1 week ago

    Boeing Seattle, United States

    Job Description · At Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We're committed to fostering an environment f ...

  • Amazon

    Manager Business Analytics, Seller Trust

    1 week ago

    Amazon Seattle, United States

    As we strive to be Earth's most customer-centric company, Amazon has reinvented how hundreds of millions of people shop online providing customers with the opportunity to find and discover virtually anything they want to buy and providing millions of sellers with a platform for g ...

  • NextRoll

    Senior Manager, Sales Analytics and Compensation

    5 days ago

    NextRoll Seattle, United States

    You'll join the Strategy and Operations team reporting to our Vice President and play a key role in our Sales Analytics and Compensation strategy. You will partner with executives across the Revenue, Marketing and Finance teams to drive transformation across Sales Performance and ...

  • Ascenda Loyalty Pte Ltd

    Staff Product Manager, Analytics and Business Intelligence

    2 weeks ago

    Ascenda Loyalty Pte Ltd Seattle, WA, United States

    To bridge the gap between financial services brands, merchants, and their users worldwide, transforming the way they connect through our easy-to-use, turnkey rewards programs. · Our approach is all about delivering value and beauty, making sure that every interaction with your b ...

  • DataBricks

    Staff Product Manager, Next Gen Analytics

    1 week ago

    DataBricks Seattle, WA, United States

    RDQ125R35At Databricks, we have built the most capable platform for data teams to leverage AI and analytics to put their organization's data to use. Our ambition is to enable everyone, including those outside traditional data-specialist roles, to be able to do the same.You will b ...

  • Warner Service

    Senior Engineering Manager, Analytical Data Platform

    1 week ago

    Warner Service Seattle, United States

    At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. · Technology is one of the ...

  • Ascenda Loyalty Pte Ltd

    Staff Product Manager, Analytics and Business Intelligence

    2 weeks ago

    Ascenda Loyalty Pte Ltd Seattle, WA, United States

    Hey there It's great to meet you. We are Ascenda. · We're all about making rewards feel less like a transaction and more like a treat. Nestled in the bustling cities of Singapore and Seattle, we're the folks behind the scenes, turning your loyalty program dreams into reality. Ou ...

  • Databricks

    Staff Product Manager, Next Gen Analytics

    5 days ago

    Databricks Seattle, United States Full time

    RDQ125R35 · At Databricks, we have built the most capable platform for data teams to leverage AI and analytics to put their organization's data to use. Our ambition is to enable everyone, including those outside traditional data-specialist roles, to be able to do the same.You wil ...

  • Walmart, Inc.

    Senior Manager, Advanced Analytics

    1 week ago

    Walmart, Inc. BELLEVUE, United States

    What you'll do... The Walmart US eCommerce cross border inbound team builds products that allow Marketplace Sellers increase selection by offering fast, reliable, and affordable shipping options from overseas factories to the Walmart Fulfillment netw Manager, Analytics, Senior, P ...

  • DISH

    Logistics Operations Manager I

    2 days ago

    DISH Seattle, United States Full time

    Company Summary · DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and n ...

  • DISH

    Logistics Operations Manager I

    21 hours ago

    DISH Seattle, United States Full time

    Company Summary · DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and n ...