- Oversee the editorial vision and content quality of our newsletters, ensuring they inform, educate, and engage our B2B audience.
- Lead subscriber acquisition strategies, optimize conversion funnels, and nurture engaged communities.
- Champion engagement initiatives to improve subscriber open rates and click-through rates using data-driven methods, A/B testing, and targeted messaging.
- Develop and expand revenue streams through advertising sales, sponsorships, and premium content.
- Manage and inspire a team of editors, writers, analysts, and designers, promoting a collaborative and effective work environment.
- Utilize data insights for informed decision-making in content strategy and audience segmentation.
- Stay updated with B2B trends, integrating them into our newsletters to maintain a competitive edge.
- Proven expertise in B2B media, with a focus on growing and managing B2B newsletters.
- Deep understanding of B2B marketing principles and media trends.
- Editorial excellence, capable of shaping the content strategy to drive engagement and monetization
- Data-driven, comfortable using analytics for strategy and decision-making.
- Natural leadership skills, with experience in team building and management.
- Motivated by challenges and adept at turning data into profitable outcomes.
- Measurable growth in newsletter subscriptions, engagement, and revenue that results in our brands beating the competition
- Brands that are well-known, trusted and authoritative in the industry
- Strong team leadership that results in a content product that is differentiated, industry leading and consistently improving
- Effective monetization strategies leading to rapid year-on-year revenue growth
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Newsletter Director - Remote, United States - MVF
3 weeks ago
Description
Come Join Us
This is a unique opportunity to lead on driving transformational change within an established business - with world class marketing and technology resources at your disposal.
The role offers the opportunity to lead a growing team, drive new revenue growth and be a the forefront building media brands that win in our priority sectors.
Key Responsibilities
Experience & Expertise
What Success Looks Like
