Vice President, Marketing - New York, United States - United Way of New York City

United Way of New York City
United Way of New York City
Verified Company
New York, United States

2 weeks ago

Mark Lane

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Mark Lane

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Description

Position:
Vice President, Marketing & Communications


Reports to:
Senior Vice President, Chief Development Officer


Organization Summary:


United Way of New York City (UWNYC) is a nonprofit mobilizing people and organizations to eradicate barriers and create opportunities that improve the lives of low-income New Yorkers.

Part of the United Way Worldwide system, one of the world's most recognized charitable brands, we envision caring communities in which all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives.

We strive to model our values in all our relationships, both internal and external:
Collaboration, Compassion, Integrity, Accountability, and Superior Performance.


Position Overview:


The VP MarCom's primary responsibility is to manage the infrastructure needed to sustain and grow our brand marketing, communications, advertising, and digital initiatives.


The Vice President of Marketing and Communications leads a team of staff to plan and implement a strategic, integrated marketing approach across all UWNYC initiatives, programs, and activities.

This person strategically aligns activities; integrates the marketing communications, public relations, creative strategy and execution, events and brand management functions.


Primary Responsibilities:


  • Grow our brand familiarity ensuring a cohesive content strategy and consistent positioning across digital marketing and traditional media.
  • Plans and oversees the design and production of all marketing, public relations and advertising products.
  • Recommend additional platforms or technology partners needed to unlock new growth, channels, and/or media efficiency.
  • Bring knowledge of CRM and tracking / tagging processes to ensure clean data collection, performance reporting, and segmentation across media channels using industry and privacy best practices.
  • Ensures continuity within the units of Marketing, Strategic Initiatives and Resource Development by developing media relations policies, writing stories and scripts, initiating special publications, writing articles for publications, and performing other related handson functions.
  • Work with the Resource & Development team to create development materials, tools, and other necessary collateral supporting major gifts, grants, campaigns, events, and other efforts.
  • Leverages key partnerships to support marketing plans, communicate messaging, drive growth, and engage constituents.
  • Responsible for the strategic execution of UWNYCs Signature Events.
  • Develops and executes a comprehensive, longterm and proactive organizationwide communications, marketing and branding strategy consistent with the strategic goals, plans, and aspirations of UWNYC
  • Serve as a Brand Ambassador both internally and externally.
Internal Management

  • Retain and develop a high caliber staff to ensure the goals of the department are achieved in the most efficient, strategic and professional manner. Assist with the development of rigorous objectives that drive toward higher performance.
  • Establish, communicate, and maintain departmental and organization wide policies and procedures related to corporate fundraising program responsibilities.
  • Train and develop staff members as to best practices, and coach them in building longterm relationships and improve campaign outcomes for assigned accounts.

Skills, Knowledge and Experience:


  • 15+ years of progressively responsible positions in nonprofit communications and marketing
  • Strong executive presence
  • Experience in managing and mentoring a team of marketing and communication specialists
  • Innovative, creative and strong ability to execute new strategies to increase brand awareness
  • Strong interpersonal skills and demonstrated progressive relationship management
  • Excellent writing, editing, verbal, analytical and presentation proficiencies
  • Strong quantitative analysis skills; ability to target the right metrics and to clearly communicate complex data
  • Innovative thinker, with a track record for translating strategic thinking into action plans and results
  • Superior management and problemsolving skills
  • A passion for UWNYC's mission, vision, and accomplishments

Key Competencies**:


  • Marketing strategy and measurement
  • Communication proficiency
  • Strategic Direction
  • Mission Focused
  • Planning and Execution
  • Embracing and Managing Change
  • Superior Performance
  • Accountability

Salary range:

- $ 103,520 - $181,160
Additional Requirements:

  • Background check
  • UWNYC is presently on a Hybrid/In-Person work schedule.

United Way of NYC Core Competencies for All Staff
- **Mission Focused**: Catalyze others' commitment to the mission to create real social change that leads to better lives and healthier communities. This drives their performance and professional motivations.
-
Relationship-Oriented: Understands that people come before processes and is ast
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