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    Director of Marketing and Communications - Cambridge, United States - Massachusetts Institute of Technology

    Massachusetts Institute of Technology
    Massachusetts Institute of Technology Cambridge, United States

    1 week ago

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    Description

    DIRECTOR OF MARKETING AND COMMUNICATIONS
    MIT Museum , to manage marketing, public relations, and social media programs for the Museum.

    Will promote the Museum locally, nationally, and globally through all forms of media and special marketing initiatives; act as Museum contact and spokesperson; and increase the Museum's visibility as a representative of MIT's values and mission.


    Responsibilities include:
    Partnering with the director to determine the Museum's overall voice and message in the public space.

    Developing a strategic multimedia plan to increase public awareness.

    Acting as chief branding officer.

    Directing creative for promotional campaigns and other initiatives.

    Securing media partnerships and negotiating media buys based on data analysis.

    Planning and implementing marketing campaigns for specific exhibitions, public programs, and earned revenue streams (e.g., Museum Store).

    Supporting fundraising efforts.

    Overseeing website and social media content and tone.

    Owning the customer relationship management system (HubSpot).

    Serving as the central media relations point person.

    Supervising staff.

    Attendance monitoring, analysis, and reporting.

    Representing the Museum at professional and MIT community meetings.

    Partnering on developing operating and special campaign budgets.

    Other duties as needed.

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