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    Jr. Digital Media Buyer/Planner - Pittsburgh, United States - ColdSpark

    ColdSpark
    ColdSpark Pittsburgh, United States

    3 weeks ago

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    Description

    We're hiring a hands-on digital media buyer and planner who will create, execute and optimize digital marketing campaigns across a variety of clients and digital practices including social, paid search, display, programmatic, native and mobile.

    Candidates should have skills in reporting, visualization, and analysis to assist with metrics-driven business decisions. Experience managing digital advertising partnerships and online marketing strategies. An understanding of how to drive media buying efforts to convert lead generation and other similar objectives.

    Projects will involve digital media buys, implementation, testing, data reporting, and analytics. This is a position we consider essential to the companys success. Be sure to mention coffee in your cover letter so we know you actually read this.

    Experience with buying and analyzing social media advertising

    Responsible for buying and analyzing all paid search, paid social, display, programmatic, and retargeting campaigns

    Create, implement, track, analyze and optimize large-scale complex display, programmatic, and retargeting advertising campaigns on various third party advertising platforms

    Responsible for using and analyzing FB/IG ads manager, Google display networks Adwords, and various other display, programmatic, and retargeting platforms

    Conduct recurring daily, weekly & monthly paid social media advertising analysis and campaign optimizations.

    Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

    Manage campaign expenses, budget, estimating monthly costs and reconciling discrepancies

    Proactively and effectively optimize media buys utilizing KPI metrics and internal data on a regular basis.

    Qualifications & Requirements

    Bachelor's degree in Marketing, Communications, Analytics, or a related field.

    1+ years of dedicated experience in media buying and planning

    1-3+ years of experience managing multi-channel paid media campaigns

    Experience managing high-value budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.

    Knowledge and understanding of search marketing and programmatic marketing.

    Keyword & competitor research experience.

    Client facing and public speaking experience

    Strong written and verbal communication skills

    Excellent research and analytical skills

    Ability to multitask and meet deadlines under pressure

    Ability to thrive in a fast-paced dynamic environment, and the ability to work effectively with cross-functional teams.

    Strong proficiency in Microsoft Excel

    In-depth knowledge of digital advertising platforms including Google Ads and paid social platforms

    Experience with Google Analytics, and Google Tag Manager

    Political experience a plus

    Google Analytics and Google Ads Certified preferred

    Active interest in paid media industry and latest trends

    Versatile understanding of all forms of digital marketing, including Content marketing, email marketing, affiliate marketing, social media marketing, friend referral marketing, conversion optimization, landing page optimization, paid marketing, retargeting, etc

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