Head of Marketing and Communications - Needham Heights, United States - Hpr LLC

Hpr LLC Needham Heights, United States

3 weeks ago

Description

HPR is seeking a

Head of Marketing and Communications

to oversee the creation and expansion of an in-house marketing staff, oversee marketing consultant relationships, and execute HPR's overall marketing strategy.

HPR is a profitable, rapidly growing, FinTech company.

This is a key hire in which we are seeking a combination of creativity, enthusiasm, strategic thinking, and a "whatever it takes" mentality.

This is an opportunity to leverage your marketing expertise across numerous business functions and be the first Marketing hire at HPR.

Candidates must be well-versed in all aspects of marketing including positioning, messaging, social media, media relations, content creation and artwork design.

Responsibilities:

Strategic Planning:

Develop and execute a comprehensive marketing strategy aligned with company objectives, positioning us as a leader in the fintech industry and driving awareness, engagement, and conversion.

Brand Development:
Define and articulate our brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints.

Customer Acquisition:

Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships.

Content Strategy:

Develop and execute a content strategy to create compelling and relevant content that resonates with our target audience, driving traffic, engagement, and lead generation.

Product Marketing:

Collaborate with product management and development teams to understand product features, benefits, and competitive differentiation, and develop marketing materials and messaging to effectively communicate value to customers.

Campaign Management:

Plan and execute integrated marketing campaigns to support product launches, promotions, and other key initiatives, leveraging data-driven insights to optimize performance and ROI.

Marketing Operations:

Establish and optimize marketing processes, workflows, and systems to enable efficient and scalable marketing operations, including marketing automation, analytics, and reporting.

Team Building:
Recruit, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning.

Partnership Development:

Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention.

Market Research:

Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats, informing product development, positioning, and go-to-market strategies.

Employer Branding:
Create material in tandem with HPR recruiting team to position HPR as a top place to work.

Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
7+ years proven experience in marketing leadership roles, preferably in the fintech or financial services industry.
A track record of driving growth and customer acquisition.
Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.

Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.

Excellent communication and storytelling skills, with the ability to craft compelling narratives and messages that resonate with target audiences.
Hands-on experience with marketing technology platforms and analytics tools
A data-driven approach to decision-making and optimization.
Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.
Entrepreneurial mindset with a bias for action, creativity, and innovation
The ability to thrive in a fast-paced startup environment
Ability to commute to our Needham, MA HQ 5 days/week

Please note:
HPR currently does not provide employment sponsorship
Are you legally eligible to work in the U.S.?

Will you now or in the future require visa sponsorship for employment at HPR?

Work Visa Information

Are you comfortable being onsite 5 days a week at our Needham, MA Headquarters?
What are your compensation expectations for the role?

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in HPR's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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Classification of protected categoriesis as follows:
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A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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