- Develop and implement annual marketing plans by assessing industry trends, opportunities, and threats to create effective response strategies, to achieve revenue and business development goals.
- Leverage data to create and own marketing budgets for stabilized, active new developments and acquisitions.
- Effective negotiation skills vital for balancing the often diverse and competing interests of internal and external stakeholders.
- Strategically monitor property performance via Entrata and GA4 and provide marketing recommendations to increase lead generation.
- Confidence in reviewing paid search and social performance campaigns and providing feedback on performance to agency partners.
- Provide operations with weekly and monthly marketing reports as needed, giving insights beyond the numbers, and telling a story with data.
- Exemplify the definition of customer service to our internal and external partners.
- Find excitement in training and partnering with on-site leasing and marketing teams to create engaging property content.
- Support initiatives and programs that drive client relationship strategy by participating in meetings and pitches with clients, investors, and equity partners, representing Hines in important industry events, and creating brochures, presentation materials, and other promotional and collateral products.
- Bachelor's degree (or equivalent) from an accredited institution.
- Five or more years of experience in marketing or communications.
- Preferred candidate will have experience working in multifamily marketing with vendor and agency oversight and management.
- Excellent project management and planning skills.
- Strong attention to detail.
- Ability to work under pressure and manage multiple deadlines.
- A strong team player and ability to work in a dynamic, matrixed organization.
- Ability to interact with senior leaders, project teams and team members with knowledge and diplomacy.
- Familiarity with social media (Instagram, Twitter, Facebook, YouTube, LinkedIn) and associated advertising platforms.
- Experience working with property management/marketing platforms, . Entrata, Yardi.
- Must be able to travel up to 30% of the time.
- Compensation: New York - $77,000 - $110,000; Houston, Chicago, & Boston - will be determined based on experience
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Manager, Property Marketing and Communications - Boston, United States - Hines
Description
Overview
When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company's esteemed annual list of the World's Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.
Responsibilities
As Manager, Property Marketing and Communications with Hines, you will support the formulation and execution of Hines' national marketing strategies by developing and implementing programs and initiatives for properties within the portfolio, that include brand positioning, tactical advertising to support each individual property, and integrating media and property marketing technologies that enhance the visibility and presence of each community.
You will work closely with local projects and regional development and operations teams to create a clear vision and marketing strategy tailored to each specific local audience, while simultaneously aligning the properties with a portfolio-wide strategy. You are passionate about understanding the latest property-level marketing trends and emerging technologies to support effective promotion and leasing of projects in exciting and engaging ways. You will be a true collaborator, sharing these insights and best practices with marketing and communications peers across the organization.
You will be comfortable analyzing data and presenting that information as a story to stakeholders. You will be an expert communicator, skilled at presenting to current and potential clients to secure and retain property management contracts.
Qualifications
Minimum Requirements include:
Closing
At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion1 of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.
Hines is proud to be named to Fast Company's prestigious annual list of the World's Most Innovative Companies for Includes both the global Hines organization and RIA AUM as of December 31, 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
