Customer Activation Associate Marketing Manager - Parsippany, United States - Zoetis

Zoetis

Verified Company

Parsippany, United States

3 days ago

Posted by:

Mark Lane

beBee recruiter

Responsibilities:

Collaboration:
Works in collaboration with the customer strategy, digital strategy, and therapeutic area teams to execute omnichannel strategies aligned with business goals and customer expectations.
Collaborate with crossfunctional teams to optimize the holistic customer journey, from the veterinary health teams to the pet owner.
Activation:
Identify opportunities for improvement and implement changes to enhance customer satisfaction.
Data Analysis and Insights:
Utilize data analytics to gain insights into customer behavior and preferences across channels.
Work with the digital strategy team to map and refine key journeys, refine touchpoints and regularly gather insights (quantitative and qualitative) to improve conversions.
Qualifications:
Bachelor's degree in Business, Marketing, or a related field.
Experience of 2+ years, with a strong background in omnichannel strategy activation.
Excellent understanding of B2B2C behavior, market trends, and endtoend commercialization execution.
Effective communication and collaboration approach to customer activation.
Physical Position Requirements:
The position requires crosscollaborative meetings at corporate headquarters, as well as travel for industry conferences and customer visits.