Content Strategist - Milwaukee, United States - DERSE INC

DERSE INC
DERSE INC
Verified Company
Milwaukee, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
:

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life We believe in committing to a long-term investment in your career with a total rewards package including:


  • Competitive pay and comprehensive benefits package
  • A bright and energetic culture where your ideas are valued
  • 75years of financial stability

Content Strategist Responsibilities

  • Develop strategic content framework and cohesive content calendar to ensure strategic approach to Derse's marketing communications and lead generation programs.
  • Develop social content persona(s) to gain audience understanding across content channels.
  • Identify content trends and best practices that can be implemented across online and offline channels.
  • Monitor all digital mediums including but not limited to the Derse website, LinkedIn, and Instagram to identify optimal content updates.
  • Use Search Engine Optimization (SEO) best practices to ensure website and blog content is relevant to identified audiences.
  • Develop relationships with account and creative teams to monitor/analyze existing account successes for story opportunities.
  • Analyze performance of content engagement to optimize and adjust approach when necessary.
  • Build content partner relationships consistent with Derse earned media strategy.
  • Elevate the Derse brand by creating and distributing valuable, relevant, and consistent written content to attract and retain Derse's defined customer audiences.
  • Ensure written copy integrates overall corporate messaging and segmented audience personas.
  • Partner with graphic designers to integrate creative and design elements into content strategy and planned tactics.
  • Provide SEO optimization recommendations based on content development and results.
  • Consistently evaluate appropriate marketing channels to distribute relevant content through various avenues.
  • Develop content for marketing trade shows, events, and prospect/client events.
  • Look for opportunities to integrate content marketing strategies with campaign communications.
  • Research, write, and distribute all Derse press releases.
  • Maintain relationships with industry and nonindustry PR contacts.
  • Help identify strategic sponsorships and speaking engagements both inside and outside industry (i.e., thought leadership opportunities).
  • Assist in the development and refinement of Derse's internal communications approach.
  • Work with each corporate department to develop proactive internal communications plan for their companywide communications needs.
  • Develop feature articles showcasing interesting/relatable stories and tangible results.
  • Assist team in building/reviewing proposal responses that highlight Derse's strengths and solve specific client challenges.

Requirements:


Content Strategist Requirements & Qualifications

  • Bachelor's degree in Marketing, English, Communications, or related field required.
  • 5 years' experience within marketing, journalism, or copywriting preferred.
  • Social media and maintaining a content calendar experience preferred.
  • Ability to travel as needed.
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