Digital Sales Manager - Grand Rapids, United States - Cumulus Media

Cumulus Media

Verified Company

Grand Rapids, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies**
CUMULUS MEDIA (

NASDAQ:
CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.

Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking.

Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.

Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

***
CUMULUS MEDIA | (Grand Rapids) currently features 5 stations in the Grand Rapids area and surrounding counties. Our stations include
Classic Rock 97LAV,
The Q 94-5,
105-3 Hot-FM,
Thunder 107-3 &
The Ticket 106.1 FM/1340 AM, WJRW. The cluster of 5 stations reaches thousands of listeners on a daily basis.

Audio Streaming
Podcast Advertising
Display Advertising
Website Design/Management
Display Advertising
Social Media Marketing
Online Presence Solutions
OTT and Video Advertising
Paid Search
Search Engine Optimization

You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.

Responsibilities:

Responsible for implementing effective digital sales strategies to achieve digital revenue budget.
Collaborate with local management to establish digital priorities and expectations for local sales team.
Support sales staff by participating in client meetings.
Assist in closing strategic, highpriority digital sales agreements.
Provide ongoing digital education through coaching and training.
Step up as an effective external consultant and internal trainer on CUMULUS' digital tactics, benefits, and trends.
Own the endtoend local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals.
Collaborate daily maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders.
Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure bestinclass user experience and troubleshoot issues as needed.
Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team.
Provide a deep understanding of markets, customers, and competitors to target needs and drive sales.
Provide sales teams the training, planning tools, and support to reach established revenue goals.
Conduct market research on trends and competitors, as well as regular customer analysis.
Other duties and special initiatives as assigned.

Job Requirements:

Qualifications:

7+ years of digital sales, marketing, or advertising experience preferred; MI broadcasting industry exposure a plus.
Experience selling and managing digital marketing solutions for local and regional advertisers.
Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
Experience developing effective digital marketing strategies to accomplish advertiser goals.
Solid understanding of the entire businesstobusiness sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully.
Time management and organizational skills, with high attention to detail.
Excellent analytical and problemsolving skills.
Must be a team player, with the ability to work crossfunctionally with internal teams and external clients equally.
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