Marketing Associate - Richmond - AKA Search Group

    AKA Search Group
    AKA Search Group Richmond

    6 days ago

    Description

    Essential Job Functions

    As a Marketing Associate for our client, you will support the day-to-day execution, optimization, and systemization of the company'sbranding andmulti-channel marketingstrategies. You will be responsible for contributing tomarketing and branding effortsacross paid and organic channels, coordinating with vendors, supporting lead flow automation using AI tools, and maintaining strong CRM hygiene.

    You will work closely with the founders and other internal stakeholders to ensure marketing campaigns align with brand identity while delivering performance-driven results. This is a tactical execution role, ideal for someone who thrives on translating strategic direction into high-volume, high-precision output.

    Position Responsibilities

    • Support daily execution of lead generation campaigns across PPC, direct mail, radio, and organic content.
    • Track performance against key metrics such as cost per lead, lead-to-contract ratio, and channel ROI.
    • Assist in rebuilding and maintaining CRM structure, lead flows, and tagging systems to improve efficiency and accuracy.
    • Utilize AI tools to support campaign automation, lead scoring, data cleaning, and vendor optimization.
    • Coordinate with external agencies and contractors to ensure adherence to timelines and performance standards.
    • Maintain brand voice fidelity across platforms while remixing legacy content for modern formats like short-form video.
    • Prepare weekly reports for founders with actionable insights focused on lead quality, campaign cost-efficiency, and system integrity.
    • Ensure creative assets and outreach campaigns reflect empathy, trust-building tone, and alignment with distressed seller needs.
    • Assist in testing and developing new marketing channels in alignment with growth-stage business goals.

    Position Qualifications

    • 1–3 years inahands-on marketing role
    • Demonstrated experience using AIforcontent optimizationand data operations.
    • Strong attention to detail and high discipline for organizing CRM systems, SOPs, and performance tracking.
    • Comfort working closely with founders, receiving feedback, and translating vision into operational tasks.
    • Ability to coordinate with vendors and media partners with accountability and professionalism.
    • Emotional intelligence and strong situational awareness, especially when engaging with sellers in distress or coaching external partners.
    • Aligned with a purpose-driven culture, motivated by both performance and the opportunity to contribute to community-impact initiatives.

    This is a W2 opportunity that is hybrid. Candidates may be in the office 1-2 days a week. Candidates must live in Richmond or close proximity.


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