Marketing Associate - Alameda, CA
2 days ago
Job description
As a Marketing Associate, you will support the planning, development, and execution of the ongoing marketing efforts for products by Penumbra and its subsidiaries in a manner that is consistent with Penumbra's corporate goals.
The Marketing Associate is responsible for providing product and market insights that will help inform campaigns and messaging.To be successful in this role, the Marketing Associate should be comfortable with processing and analyzing varying volumes of data.
This role will help ensure we focus our marketing efforts and campaigns in the areas that will have the most impact on our customer communityWhat You'll Work On
- Assist product marketing teams with creating new marketing literature and sales support tools and videos that best position and promote the assigned product line to its customers
- Work closely with product marketing teams to identify opportunities for new customer acquisition and existing customer growth and retention, and to determine appropriate criteria for product insights
- Identify, analyze, and interpret trends and patterns in customer behavior data sets of varying size and complexity
- Communicate customer/product insights, segmentation, and other learnings to stakeholders including product marketing and sales teams and corporate strategy
- Perform deep-dive analysis to understand drivers of marketing performance to shape ongoing and future campaigns
- Develop and share key strategic insights through data analysis and visualization
- Conduct competitive research and analyze benchmark data
- Perform market research focused on identifying new markets, helping prioritize market launch cadence based on geography and local market dynamics
- Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings
- Adhere to the Company's Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures
- Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company
- Ensure other members of the department follow the QMS, regulations, standards, and procedures
- Perform other work-related duties as assigned
- Bachelor's degree with 1+ years of related experience, or an equivalent combination of education and experience
- MBA preferred
- Good knowledge of MS Excel and Analytics software (Tableau, Salesforce, etc.), Analytical abilities preferred
- Strong oral, written and interpersonal communication skills, a high degree of accuracy and attention to detail, and proficiency with Microsoft Word, Excel, PowerPoint, and other standard office tools are required
- Ability to coordinate remotely via audio/video conferencing
- Excellent organizational, time management, and prioritization skills
- Ability to interact with team members and customers (internal and external) in a professional manner
- Ability to set and maintain project delivery timelines with regular updates to key stakeholders
- Must be creative, self-motivated, team-oriented, proactive, intuitive, organized, collaborative, and flexible
Annual Base Salary Range:
$71,000 - $100,000 We offer a competitive compensation package plus a benefits and equity program, when applicable. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location What We Offer
- A collaborative teamwork environment where learning is constant, and performance is rewarded
- The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases
- A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws If you reside in the State of California, please also refer to Penumbra's Privacy Notice for California Residents. For additional information on Penumbra's commitment to being an equal opportunity employer, please see Penumbra's AAP Policy Statement.
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