Senior Brand Manager - Glendale - Ignitely

    Ignitely
    Ignitely Glendale

    2 weeks ago

    $90,000 - $160,000 (USD) per year *
    Description
    • Be the expert - know your categories, products, competitors, distribution and retail sets
    • Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key
    • Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups
    • Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
    • Closely monitor and analyze sales volumes, market share trends and competitive activity
    • Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
    • Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
    • Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
    • All other duties as may be assigned

    Bring It

    • 2-4 years prior marketing experience (consumer packaged goods industry is a plus)
    • Experience leading cross-functional teams
    • Highly organized and detail oriented
    • Proven history of being both creative and analytical in prior roles

    #J-18808-Ljbffr
    * This salary range is an estimation made by beBee
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