Assoc Search Manager - Dublin, United States - Tailored Brands

Tailored Brands

Verified Company

Dublin, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Tailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Canada. Our U.S. retail stores are operated under the brand names of
Men's Wearhouse, Jos. A. Bank, Men's Wearhouse and Tux, and K&G Fashion. Our Canadian stores are operated under the brand name of
Moores in ten provinces. Our purpose is we help people love the way they look and feel for their most important moments. We accomplish this by putting customers at the center of every decision, rallying together to achieve common goals, and striving for excellence and continuous improvement. We help fulfill this purpose by valuing differences and knowing they make us better and showing up with courage to always do the right thing. If you want to make a difference, be part of a great team and grow, you might be a perfect fit.

About the Job

We currently have an exciting opportunity for an highly motivated energetic and results oriented Associate Search Marketing Manager to join our Marketing team.

This individual will be a key player in managing all paid search campaigns, including Google and Microsoft shopping.

This position will play a huge role in implementing and optimizing our paid search strategy with the ultimate goal of driving omni-channel growth for the business.

What You'll Do | Key Accountabilities

Build and manage paid search (SEM & PLA) campaigns to drive omni traffic and omni revenue while optimizing to omni ROAS goals
Responsible for daytoday execution and optimizations of paid search campaigns, including bidding, targeting, ad copy writing, positive/negative keyword expansion, A/B testing, and more
Manage and track campaign budgets based on performance and efficiency
Support gotomarket strategies and work crossfunctionally with other teams to drive traffic, increase conversions, and create an excellent customer experience
Develop and execute A/B tests to measure the impact of different ad copy, campaign structure, and landing pages on various KPIs
Work crossfunctionally with the Analytics Team to conduct matchedmarket tests to validate the incremental benefit of largescale changes like budget increases
Track, report, and analyze performance results on a daily basis to scale successful campaigns and capitalize on learnings
Perform ongoing research for search marketing insights and trends, landing page opportunities, competitive analysis, audience development, and more
Present weekly and monthly updates on campaign performance and key initiatives to management and peers
Perform and support other various paid search responsibilities as needed
Actively participate with vendor/platform relationships

What You'll Bring | Skills & Experience

Bachelor's degree in Marketing, Business, Economics, Mathematics, or other analytical field
2+ years of handson experience in managing paid marketing campaigns on Google and Microsoft
Strong understanding of website analytics, ad tracking, and A/B testing
Experience with website analytics tools (Google Analytics, Adobe Analytics, Looker Studio, Tableau, or similar)
Up to date on both latest industry trends and best practices in paid search marketing
Strong analytical and troubleshooting skills with experience generating reports
Excellent verbal and written communication skills to collaborate with crossfunctional teams
Advanced MS Excel and PowerPoint experience (pivot tables and vlookups)
Strong attention to detail and ability to multitask in a deadlinedriven atmosphere
Possesses an aptitude for learning new skills and is eager to take on new challenges

Preferred Skills:

Experience with Google Shopping Campaigns and/or PMAX Campaigns
Experience managing multimilliondollar marketing campaigns, preferably in an Omnichannel environment with ROASbased campaign objectives
Google Ads & Microsoft Ads certified
Experience with bid management & feed management platforms (Search Ads 360, ChannelAdvisor, etc.)
Understanding of mixedmedia modeling (MMM) and multitouch attribution (MTA)
Experience managing other digital marketing channels

Work Environment, Physical & Mental Demands

Ability to sit and work at a computer keyboard for extended periods of time
Ability to stoop, kneel, bend at the waist, and reach daily
Able to lift and move up to 25 pounds occasionally
Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
Hours regularly 40 hours per week, as work dictates, in a hybrid work environment from our Dublin California office.

Benefits

Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and prog