An expert digital manager for over-the-counter products - Gadsden, United States - SilverTech

SilverTech

Verified Company

Gadsden, United States

1 week ago

Posted by:

Savannah Johnson

beBee Recruiter

Description

The position involves leading the digital strategy for the DACH BU at Haleon Healthpartner Portal (HHP), which serves as the central hub for all activations.

This includes developing content strategy, database expansion, activation planning, analytics, and defining the future roadmap for HHP. The role also involves registering and engaging with healthcare professionals (HCPs) such as Pharmacists, PTAs, GPs, Dentists, and Hygienists.

RESPONSIBILITIES:

Create and implement a 3-year digital strategy for OH, OTC, and VMS in collaboration with local Haleon teams and external agencies.

Develop a data structure and usage plan for HCP activation across all channels.
Establish a comprehensive email strategy to maximize the use of 1P data (consider collaboration with COMEX and the OTC B2B portal for synergies).
Oversee the maintenance and development of HHP in partnership with Expert marketing managers and monitor digital media performance.
Devise a digital strategy to increase reach and engagement with both calledon and noncalledon HCPs, with the goal of improving IPSOS KPIs.
Identify opportunities for digital integration and innovation, including Programmatic, Search, Social, strategic media/data partnerships, and potentially eCommerce.
Collaborate with the media team to activate digital channels according to global investment guidelines and media sufficiency framework, and