Director of Sales - La Crosse - UniFide CST

    UniFide CST
    UniFide CST La Crosse

    4 days ago

    Description

    Calibrated To Exceed Expectations


    Calling all proven sales leaders, builders, coaches, and strategists. UniFide CST is seeking a Director of Sales who doesn't just manage numbers, but builds teams, drives accountability, and creates repeatable growth. This role is for a leader with the discipline to use data, the heart to develop people, and the clarity to focus the business on the right opportunities. If you're energized by leading from the front, coaching sales professionals to higher performance, and delivering customer-first solutions that stand the test of time, we want to talk.

    Who We Are:


    UniFide CST is a primary distributor of weighing systems, thermal printing equipment, and data collection software. With a long-standing reputation for superior service and trusted products, our technical services, sales teams, and partners work together to deliver solutions, not transactions. Our success is built on credibility, accountability, and long-term customer relationships.

    The Role:


    The Director of Sales will lead, manage, and coordinate all sales-related business activities to ensure profitability, sustainable growth, and organizational stability.

    This role is responsible for defining and executing strategic sales initiatives that:

    • Strengthen and expand our customer base
    • Align sales and marketing efforts around clear priorities
    • Build, coach, and hold sales teams accountable
    • Position UniFide CST as a leader in the scale sales and service industry

    What Success Looks Like (Day In The Life):

    • Define and execute sales and marketing strategies that align with company priorities
    • Lead, coach, and regularly spend time in the field with sales representatives
    • Set clear expectations, inspect performance, and drive accountability
    • Re-establish stagnant accounts and develop new customer relationships
    • Use CRM and pipeline data to forecast accurately and guide decision-making
    • Review financials, margins, and activity reports to improve productivity and profitability
    • Partner closely with Operations to ensure seamless handoff from sale to installation
    • Lead product and solution development to meet evolving customer needs
    • Build strong vendor and partner relationships to deliver competitive, value-driven solutions

    Who You Are:


    You are a credible leader who earns trust, makes data-informed decisions, and understands that strong results come from strong people and clear priorities.

    You bring:

    • A Bachelor's degree in business, sales, marketing, or a related field
    • 6-10 years of proven sales leadership experience
    • A track record of building or scaling sales teams
    • A strong strategic and business mindset with financial discipline
    • The ability to coach, challenge, and develop sales professionals
    • A customer-first approach rooted in long-term solutions
    • Excellent communication skills across teams, customers, and partners

    You consistently demonstrate the Five I's of Leadership:

    • Intellect – Think critically and strategically
    • Innovation & Creativity – Solve problems in new ways
    • Initiative – Take ownership and act decisively
    • Interpersonal Skills – Build trust and alignment
    • Integrity – Do the right thing, always

    Benefits:

    • Company vehicle and equipment
    • Competitive salary + commission (no cap on commissions)
    • Health, dental, life, and vision insurance
    • 3 weeks of PTO
    • 401(k) with company match
    • A team-first culture where leadership, accountability, and collaboration matter

    Why UniFide CST:


    At UniFide CST, we believe strong cultures are built on trust, accountability, and clarity. We invest in leaders who develop people, use data to make smart decisions, and put customers at the center of every solution. As Director of Sales, you won't inherit a rigid playbook; you'll help shape the strategy, strengthen the team, and influence how we grow. You'll work alongside leaders who value collaboration, expect ownership, and support doing the right thing for customers and employees alike.

    If you're looking for a role where your leadership style truly matters, your voice influences direction and priorities, and your impact is measured in people developed, customers retained, and sustainable growth, then UniFide CST is the perfect fit.

    UniFide CST is an Equal Opportunity Employer


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