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Seffner

    Digital Marketing Assistant - Seffner, United States - Braille Works

    Braille Works
    Braille Works Seffner, United States

    2 weeks ago

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    Description

    Job Description

    Job Description

    This is NOT a remote position


    Braille Works ), located in Seffner and Sarasota, FL, is a family owned, Christ centered company. As a business to business provider, you have an impact on; Making The World A More Readable Place, by producing reading materials for the blind, visually and reading impaired. The company continues its years of consistent growth with a full-time opportunity for you to join the team

    SUMMARY:

    A social "mediaholic" who loves creating engaging posts using stories, pictures, and videos for Braille Works audience. Writing passionate pieces that help others understand the importance of increased social awareness. A "people-person" who enjoys interacting with a team while staying on top of your To-Do List. This position will start as a collaborative effort and responsibilities will grow over time. It's important for the person in this position to stay up to date on the latest news affecting the blind and visually impaired community to share with our audience. You should be a self-starter (have enough skills to work independently) and also be willing to learn more through personal training, online courses and certification classes. The willingness to learn, grow and be flexible is most helpful. Responsible for sourcing new opportunities for Braille Works via social networks and team effort marketing campaigns. Converting opportunities to sales leads. Experience with B2B marketing is preferred.


    ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

    • Content creation
      • Create positive and informative content for both our website and social media accounts
      • Consistently work on website content creation using SEO and online accessibility best practices
      • Contribute content to both the internal and external company newsletters
    • Manage social media accounts
      • Curate relevant stories to post across social media platforms
      • Interact with our social media audience
      • Promote and protect our brand with fun, but professional, engagement
      • Brainstorm, research, and share new ideas or strategies that we can do to increase our social media engagement and audience
      • Develop content calendars for Facebook, LinkedIn, Instagram, X, and others
    • Blogging
      • Brainstorm, research, and share new ideas for blog posts
      • Create or refresh at least one new blog per month in line with our blogging schedule
      • Assist in editing at least 3 blogs per month
      • Implement strategic blogging using SEO and accessibility best practices that's coordinated with social media and other campaigns
    • Media
      • Create graphics for social media that correspond to our blogs
      • Create short videos following SEO and accessibility best practices
      • Take pictures and video of Braille Works employees and events to share on social media and our website

    QUALIFICATION AND SKILL REQUIREMENTS:

    • Computer Skills: Microsoft Excel, Microsoft Word, Adobe Acrobat, and Outlook
    • Social Media experience: Advanced LinkedIn tools/options, Facebook and X (with an understanding of the application of the tool towards business marketing) and Instagram
    • Self-starter with the ability to work independently in a dynamic, fast-paced environment
    • Researching new business opportunities
    • Passion for and experience with social media platforms and tools
    • Content creation
    • Media creation - Photoshop Elements or equivalent
    • Understanding of SEO best practices
    • Possesses excellent written and verbal communication skills
    • Understanding of Inbound Marketing methodology, a plus

    EDUCATION and/or EXPERIENCE:

    Bachelors Degree and/or 1 year experience in sales/marketing.


    OTHER DUTIES- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    This opportunity is for a full-time, Mon-Fri, 40 hour work week. Braille Works offers a competitive benefits package including but not limited to medical, dental, vision and life insurance as well as Paid Time Off (PTO), vacation, holiday pay and 401K retirement plan (once eligibility requirements are met). If you are interested in working for a friendly, cool, casual and compassionate company, please send your resume for consideration.

    EOE/M/F/D/V/SO

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