Digital Media Coordinator - Jersey City, United States - Neptune Retail Solutions
Description
Headquartered in Jersey City, NJ, Neptune Retail Solutions is the nation's premier retail marketing services company.We are experts at influencing buying behaviors through disruptive, innovative, and results-oriented solutions, including in-store, home-delivered, and digital media tactics.
Our powerful advertising and promotional programs are supported through rich data and insights. The country's largest consumer packaged goods manufacturers rely on NRS for unparalleled consumer reach and engagement.
The Digital Media Coordinator's core role will be to traffic, schedule & maintain digital ad campaigns in our ad tech systems and across social platforms.
creative QA and testing, campaign tag management, secure and provision audiences for campaigns, campaign set-up, troubleshooting, reporting and billing tasks, ad screenshots, post campaign wrap-up reports.
The Digital Media Coordinator will work closely with the digital trading team and is expected to provide superior customer service.
This position currently reports to Manager, Media Trading with oversight from Senior Traders, but works closely with several groups including Media Strategy/Planning, Digital Account Management, and Product Solutions to ensure that ad campaigns are set up to deliver the desired campaign goals and are completed on time.
Key Responsibilities- Ensure that campaigns are set up to launch on time
- Ensure that ad creative adheres to technical specifications, including testing and troubleshooting third party ads
- Assist with documenting, updating and maintaining ad specs, trafficking and workflow procedures for accounts
- Provide technical QA support on ad serving as needed, and liaison with Platform Support & Eng team(s) if required
- Provide screenshots and/or preview links when campaigns go live
- Report on digital campaign performance and pacing as well as help with some billing needs
- Build, and push audiences for campaign setup
- Provide post campaign wrapup information
Qualifications:
- Bachelor's Degree or diploma in Advertising, Marketing, Business, Statistics, Economics, Math, or other related discipline
- Proven commitment to knowledge and understanding of Digital Advertising fundamentals, and a willingness to continue to learn and grow within the digital advertising space (certificate, course, etc.)
- High level of attention to detail and excellent organizational skills
- Ability to independently handle multiple tasks in a fastpaced environment under tight deadlines
- Strong verbal and written communication skills
- Proficiency with Excel
- Experience with campaign optimization, media analytics and digital advertising metrics is preferred
- Hands on experience with digital media ad servers is a plus
- Experience managing campaigns across Social Platforms is a plus
- Supply side and demand side ad tech experience is a plus
- Knowledge and understanding of ad operations or media planning is a plus
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