- Implement and manage Salesforce Marketing Cloud functionalities including Journey Builder and Email Studio
- Handle data management tasks ensuring a robust and clean data well.
- Develop and execute complex SQL queries to segment and target audiences effectively.
- Craft responsive email templates using HTML and CSS, adhering to best practices in design and deliverability.
- Coordinate email campaigns, from conceptualization through to analysis, including A/B testing and reporting on results.
- Collaborate across various departments to support marketing goals and enhance user experience.
- Proactively identify and solve complex problems that arise in the execution of marketing campaigns.
- Bring a strong web and data analysis skill set to interpret data and make actionable recommendations.
- Provide insights and recommendations for process improvements and efficiency gains.
- Continuously learn and adapt to new technologies and trends in digital marketing.
- 3-5 years of hands-on experience with Salesforce Marketing Cloud.
- Proficient in SQL and familiarity with database concepts.
- Experience with HTML and CSS for creating and editing responsive emails.
- Strong understanding of marketing best practices, particularly in email marketing.
- Demonstrated problem-solving skills and the ability to work on complex projects.
- Strong interpersonal skills and the ability to work collaboratively with a team.
- Ability to multitask and manage time effectively to meet deadlines.
- A data-driven mindset with excellent analytical skills.
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Salesforce Marketing Cloud Specialist
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Releady Dallas, United StatesOVERVIEW · We are looking for a dynamic and proactive · Salesforce Marketing Cloud Specialist · for a · Dallas, Texas · based organization - this role is a · hybrid position · and you must be local to the area. The ideal candidate will have a passion for data-driven market ...
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Salesforce Marketing Cloud Specialist - Dallas, United States - Releady
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Description
OVERVIEWWe are looking for a dynamic and proactive Salesforce Marketing Cloud Specialist with 3-5 years of experience for a Dallas, Texas based organization - this role is a hybrid position and you must be local to the area. The ideal candidate will have a passion for data-driven marketing and a solid foundation in Salesforce's marketing cloud solutions. You will play a pivotal role in managing our Salesforce marketing cloud platform, email marketing automations, and utilizing your cross-functional skills to enhance our marketing strategies through data analysis, segmentation, and tailored communication initiatives.
RESPONSIBILITIES