Marketing Senior Manager, US Heme - Boston, MA, United States - Vertex

Description

Marketing Senior Manager, US Heme page is loaded Marketing Senior Manager, US Heme
Apply locations Boston, MA time type Full time posted on Posted 2 Days Ago job requisition id REQ-21898 Job Description
Marketing Senior Manager, US Heme

Location:
Boston, MA (3 days onsite, 2 days remote on a weekly basis)

Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF) and Sickle Cell Disease.

In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Type 1 diabetes, hemoglobinopathies, APOL-1 Mediated Kidney Disease, Duchenne Muscular Dystrophy, Alpha-1 Antitrypsin Deficiency, and pain.

The individual in this role will support the delivery of the patient and caregiver marketing strategy and tactical plan for our first genetic therapy for hemoglobinothapies (sickle cell disease and beta thalassemia), Casgevy.

The Senior Marketing Manager will be responsible for overseeing development of brand and unbranded marketing tactics for the Sickle Cell disease indication, measuring those tactics for success and ensuring they are delivered to customers effectively.

Develops/updates brand and unbranded marketing materials that are aligned with marketing strategy and business objectives (including branded websites, non-personal promotion, brochures, etc.).

Enhances customer by ensuring marketing pieces have been uploaded to the CRM platform been uploaded to the CRM platform and coordinating conference activities (including promotional booth and conference materials).

Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across the brand.

Manages agency partners to ensure on budget and timely deliverables are executed.
Develops strong partnerships with cross-functional team to support business goals
Participate in the development of the annual brand plan to achieve business objectives.
Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field.
Leverages knowledge of best practices to develop key marketing insights.
Ability to understand the target market at a high level
Broad understanding of regulatory rules and regulations
Ability to understand all elements of brand strategy and role in executing that strategy
Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Bachelor's degree in marketing, business, scientific area, or related field
Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.

Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at
Help Us Achieve Our Mission

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases.

The company has approved medicines that treat the underlying causes of multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease and transfusion-dependent beta thalassemia — and continues to advance clinical and research programs in these diseases.

Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including APOL1-mediated kidney disease, acute and neuropathic pain, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency .

Vertex's global headquarters is now located in Boston's Innovation District and its international headquarters is in London.

Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East.

Vertex is consistently recognized as one of the industry's top places to work, including 14 consecutive years on Science magazine's Top Employers list and one of Fortune's 100 Best Companies to Work For.

For company updates and to learn more about Vertex's history of innovation, visit or follow us on Facebook , Twitter/X , LinkedIn , YouTube and Instagram .

The diversity and authenticity of our people is part of what makes Vertex unique, and we recognize that each employee brings diverse perspectives and strengths.