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- Strategic Brand Development
- Collaborate with sales and operations to shape the yearly brand strategy, aiming at achieving sales, profit, and brand vitality goals.
- Craft a cohesive brand image through visual design and messaging across diverse channels including advertising, social media, email initiatives, website, packaging design, collaborative projects, and partnerships.
- Allocate resources strategically across the brand landscape to optimize performance, meet financial objectives, and bolster brand value both in the immediate and long-term.
- Partner with the innovation team to contribute to the ideation and conceptualization phases of the Hawaiian Host product pipeline.
- Brand Management
- Oversee creative processes by maintaining partnerships with external agencies for use across all communication platforms, encompassing social media, public relations, email, website, and in-store displays.
- Establish global branding standards and drive international branding endeavors, working closely with the Japan team and Asia general manager.
- Maintain brand consistency across all territories, including packaging, promotional materials, point-of-sale displays, email campaigns, social media, and creative initiatives.
- Collaboration
- Partner with the regional sales, retail, and e-commerce teams to uphold brand consistency and efficacy across diverse channels.
- Work closely with the operations and procurement teams to guarantee impeccable execution.
- Coaching and Development
- Recognize individual strengths, pinpoint performance weaknesses, and identify areas for improvement and growth opportunities.
- Mentor and cultivate the professional growth of direct reports, guiding them towards achieving plan objectives through consistent performance feedback and identification of training prospects.
- Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
- Fulfill any additional duties or projects as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
- Attendance to events/tradeshows is required for this position. These events/tradeshows may require travel and may be outside of normal business day/hours.
- Regular attendance is required for the position.
- Must have a bachelor's degree in marketing, business, or related field.
- At least four (4) years of experience in brand marketing, ideally within consumer-packaged goods (CPG) brand management or luxury gifting.
- Thorough understanding of brand management, encompassing competitive benchmarking, market research, advertising, and brand development.
- Proficiency in brand profit and loss (P&L) management and budgeting.
- Proven track record of collaborating with creative agencies and cross-functional teams.
- Strong communication skills with the ability to effectively engage with others.
- Capacity to manage multiple projects concurrently.
- Possess problem-solving skills, data analysis capability, and critical thinking acumen.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Flexibility to travel domestically and internationally as required.
- Extensive experience in global marketing.
- Demonstrated enthusiasm for food brands.
- Proficiency in digital advertising analytics.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
- The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination.
- The position requires talking to co-workers and customers; written communication to co-workers and customers; talking to outside trade persons/vendors; written communication to outside persons/vendors; talking on the telephone; responding to written or verbal requests of co-workers and vendors; receiving verbal and written instructions; writing/composing written language; and reading.
- Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Normal office conditions with very little exposure to outside weather conditions, noise, extreme heat, or dust.
- The noise level in the work environment is usually light.
Global Brand Manager - Los Angeles, United States - Hawaiian Host Group
Description
POSITION SUMMARY:Join us as the Global Brand Manager for Hawaiian Host chocolates and be part of a team that spreads aloha worldwide through our beloved products. You'll lead brand strategy and execution, collaborating with our dynamic marketing team. Dive into the world of chocolate production, from creation to distribution, and propel our iconic brand to new heights. Reporting to the Director of Global Marketing, you'll spearhead branding initiatives including long and short-term strategies, retail store experience, advertising campaigns, and product launches. Recent projects include sku revamps, line extensions, packaging development, and licensed producted for international markets.
ESSENTIAL FUNCTIONS: