Social Media Marketing Manager, Random House - New York, United States - Penguin Random House LLC

Penguin Random House LLC
Penguin Random House LLC
Verified Company
New York, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

In 1925, Bennett Cerf and Donald Klopfer, two New Yorkers in their mid-twenties, acquired The Modern Library, a stable of classics and contemporary American works.

Two years later, the company assumed Random House when Cerf and Klopfer decided to publish a few books on the side, "at random.

"


Today Random House Publishing Group is the proud publishing home of the world's most acclaimed storytellers, thought leaders, and innovators.

The Random House portfolio of imprints includes Ballantine Books, Bantam, Delacorte Press, Dell, Del Rey, Random House Worlds, Modern Library, One World, Hogarth, Convergent, The Dial Press, Harmony, Rodale, and, of course, the flagship imprint Random House (among many others).

Publishing original fiction and nonfiction across imprints in all formats, Random House aims to connect with a broad and diverse readership, continuing our mission to entertain, educate, and inspire readers everywhere.


Responsibilities include:


  • Curating and creating dynamic photos and video content related to our books, authors, and events
  • Managing daytoday scheduling, posting, and optimization of content across social media platforms
  • Executing creative content programs and influencer campaigns
  • Planning, producing, and implementing largescale influencer campaigns, partnered giveaways, brand copromotional programs, integrated digital events, and content campaigns for Random House titles
  • Keep up to date with current technologies and trends in social media to present to the team
  • Assessing social media analytics using digital tools to track published content in efforts to enhance our data driven social strategies
  • Assist in developing best practices and guidelines for imprints and authors
  • Work with the larger Random House Publishing Group team to coordinate divisionwide social media promotions and backlist marketing initiatives

The Essentials:


  • Minimum 4 years of experience managing social media content for a brand or digital media outlet
  • Book publishing experience is not required, but familiarity with book culture is a plus
  • Proficient across all social media platforms, especially Instagram and TikTok
  • Proven ability to craft innovative social media campaigns and oversee their implementation for multiple product launches at a time
  • Extensive experience creating visual content daily in a timesensitive environment
  • Ability to predict, anticipate, and respond to trends and engaging moments on various social platforms
  • Developed eye for catchy and interesting content that can elevate social traffic and overall community engagement
  • Creative mindset alongside excellent project management, organizational, and collaboration skills
  • Strong written communication skills and the ability to craft engaging and thoughtful copy
  • Strong time management, critical thinking, and communication skills
  • A great communicator, able to collaborate with other marketers and the publicity teams
  • Fluent in Canva and Adobe Photoshop
  • Understanding of social media analytics and listening tools is preferred but not a requirement
  • Understanding of key social measurement metrics
  • A passion for social media and for books is a must
Full-time employees are eligible for our comprehensive benefits program.

Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Company:
Penguin Random House LLC


Country:
United States of America


State/Region:
New York


City:
New York


Postal Code: 10019


Job ID: 269397
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