Content Marketer - Winston-Salem, United States - Inmar

Description

The Content Marketer will contribute to creating, maintaining, and distributing the bi-weekly healthcare newsletter for our sellers and healthcare leaders. They will participate in writing relevant healthcare thought leadership alongside team members, develop diverse marketing and promotional content that engages targeted B2B audiences, and spark business-building conversations. This position reports to the Manager, Content Marketing and collaborates with other team members to produce impactful thought leadership content.

This position offers a hybrid work schedule, requiring the individual to reside within a 35-mile radius of Winston-Salem and report to the office Tuesdays through Thursdays.

Primary Accountabilities:

• Create, maintain, and distribute the bi-weekly healthcare newsletter
• Write relevant healthcare thought leadership content
• Conduct comprehensive research on healthcare topics to ensure accuracy and depth in content creation
• Develop diverse marketing and promotional content to engage targeted B2B audiences
• Collaborate with team members, subject matter experts, and Inmar healthcare thought leaders to produce impactful content
• Liaise with content marketers to ensure consistency
• Collaborate with marketing and design teams to plan and develop site content, style, and layout
• Optimize content according to SEO
• Publish, edit, and proofread content on
• Brainstorm with team members to create new ideas
• Stay up to date with healthcare industry insights and generate new ideas to draw the audience's attention

Writing and Brainstorming (60%)

• Research and compile engaging content for the bi-weekly healthcare newsletter distributed to Inmar healthcare leaders and sellers. Responsible for gathering competitor updates, relevant news pieces, and contributed content, as well as overseeing the distribution process.
• Collaborate with the content marketing team to produce various materials, such as contributed content, LinkedIn posts, blogs, white papers, and press releases
• Transform marketing objectives into concise communications
• Stay updated on cutting-edge marketing strategies: email campaigns, landing pages, lead generation tactics, and content marketing trends
• Participate in brainstorming sessions with the content marketing team
• Craft outstanding and polished copy for diverse communication channels

Strategy (30%)

• Assist the designated healthcare business unit and collaborate with its Product Marketing Managers to establish a unique positioning for the business unit, products, and messaging within the healthcare sector.
• Ensure content reflects the appropriate Inmar Healthcare narrative
• Develop cohesive messaging that supports Healthcare narrative
• Cultivate an in-depth understanding of target healthcare audiences, products, and markets served
• Ensure comprehension and compliance with communication and brand standards specific to healthcare
• Create uniform messaging across all healthcare communications channels
• Partner with the business unit to devise marketing initiatives that enhance engagement and generate leads within the healthcare sector
• Identify opportunities by remaining well-informed about evolving dynamics in the healthcare market
• Embrace innovation by continually exploring new ideas and approaches, resisting complacency, and challenging traditional methods.

Collaboration (10%)

• Collaborate with the content team to select pertinent thought leadership topics within the healthcare industry
• Engage and interview internal subject matter experts to ensure accuracy of information being communicated
• Obtain approval from designated thought leaders on relevant content
• Coordinate with the product marketing team to ensure alignment of thought leadership content with product strategy
• Peer review the work of fellow content marketers to maintain quality and consistency in messaging

Required Qualifications:

• BS degree in Journalism, Marketing or relevant field
• Proficiency in English grammar, writing mechanics, and meticulous citation of sourced content
• Relevant experience that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
• Thorough command of Google Workspace
• An intimate understanding of content best practices
• A strong understanding of multichannel marketing concepts
• Ability to clearly communicate concepts and ideas to others
• Must have industry-specific knowledge: familiarity with agency terminology, processes, and emerging/relevant technology and social/media channels
• Proven ability to understand multiple audiences and communicate to them directly, in compelling ways
• Self-Awareness: Possesses an honest understanding of own values, desires, thought patterns, motivations, goals and ambitions, emotional responses, strengths and weaknesses, and effect on others.
• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
• Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person's concerns or issues, and making connections while wielding power and authority in an effective and fair manner.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

• While performing the duties of this job, the associate is:
  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
  • Occasionally required to stand, kneel or stoop, and lift and/or move up to 25 pounds.
  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
• Occasionally: Job requires this activity up to 33% of the time
• Frequently: Job requires this activity between 33% - 66% of the time
• Regularly: Job requires this activity more than 66% of the time
• Safety:
  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

We are an Equal Opportunity Employer, including disability/vets.