Digital Marketing Specialist - Howell, United States - Axelon

Axelon Howell, United States

3 weeks ago

Description

Job Description: Omnichannel Marketing Specialist

100% on-site
The U.S.

Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.

In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand.

You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.

This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.

Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:

Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and
Major Duties:

Contribute DTC and HCP omnichannel engagement recommendations based upon customer insights and brand strategy
Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, thirdparty programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger emails, etc.)
Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
Monitor project status and provide regular reporting on progress, challenges, and solutions
Demonstrated digital and DTC/HCP program experience
Demonstrated ability to track and manage annual digital programs
100% onsite 5 days a week

Specific Job Responsibilities:

Bachelor's degree with minimum 57 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
Experience in pharmaceutical omnichannel strategy and digital marketing
Experience leading digital engagement, channel, and analytics activities
Proven ability in managing digital agencies, vendors, and crossfunctional support teams
Competence in developing, evaluating, and activating media plans
Demonstrated ability to successfully navigate internal MLR review processes
Prior Digital or Media Marketing Agency experience is a plus
Strong oral and written communication skills
Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

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