- Consultant, Omni Channel Experience Strategy and planning
- Experience Planner
- In this role, you will be responsible for the management and execution of omni-channel engagement
- plans to support a mature brand within the unbranded and branded space. You will serve as a dedicated
- engagement point-of-contact within the Cardiovascular/Immunology group reporting into the Associate
- Director, Experience Planning. This role requires extensive internal matrix collaboration (Production,
- Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners
- such as digital and media agencies. Candidates for this position should have experience in consumer
- digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus.
- This role is part of the Omni-Channel Experience Strategy & Planning team, which sits within the
- broader Worldwide Customer Capabilities group.
- Responsibilities:
- Drive & own execution of the engagement plan for the Brand
- Contribute to patient engagement recommendations based upon patient insights and brand
- strategy
- Review and revise creative briefs and other necessary requirements documentation to support
- the development of digital programs as well as the production team
- Maintain a solid understanding of the digital standards and guidelines, inclusive of
- ensuring internal and external partners are adherent and working from the latest
- documentation
- Lead internal MLR review processes and work with external partners to ensure timely and
- accurate preparation of digital programs (e.g., CRM, third-party partner programs, POC,
- websites, mobile, eMail, social media, SEO/SEM)
- Partner with the digital agencies, media partners and Production team to define project
- scope, costs, timelines, and deliverables
- Lead, where applicable, internal and external meetings to keep projects moving and help
- eliminate any barriers by providing actionable solutions (outside of production specific areas)
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans,
- and ongoing reporting/optimization of digital programs are based on insights and analytics
- Drive innovation by partnering with Brands, external partners and capability leads to develop
- innovative new digital tactics
- Monitor project status and budget and provide regular updates on progress, challenges, and
- solutions
- Demonstrate digital and patient program experience
- Demonstrate ability to track and manage annual digital program and media budgets
- Ability to work in the office two- three days a week.
- Business travel may be required, up to 10%
- Qualifications:
- Bachelors degree with minimum 5-7 years industry, (pharmaceutical/biotech or related
- agency) experience.
- Experience in pharmaceutical digital marketing is required
- Experience leading digital engagement, channel and analytics activities
- Proven ability in managing digital agencies, vendors, and cross-functional support teams
- Competence in developing, evaluating, and activating consumer media plans
- Demonstrated ability to successfully navigate internal MLR review processes
- Product launch and/or Immunology experience a plus
- Prior Digital or Media Marketing Agency experience is a plus
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront,
- Veeva CRM
-
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Description
"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".Job Title: Digital Marketing Specialist
Location: Lawrence Township, NJ, Remote)
Duration: 12 months
Pay rate: $64.28/ hr
Job Description:
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.
