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Manager, Siplast Strategic Marketing - Meridian, United States - Idaho State Job Bank
Description
Manager, Siplast Strategic Marketing at GAF in Meridian, Idaho,United States Job Description Job Description:
Introduction At GAF Commercial we cover more than buildings. We cover each other.
No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing.
Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work.
Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities.
Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.Team or Function Overview The Siplast Strategic Marketing Team partners with Siplast stakeholders to provide customer-focused digital and traditional marketing initiatives that are tightly aligned with the market development efforts of our product and technology leaders, driving segment growth.
Summary The Strategic Marketing Manager is a key member of the Siplast Strategic Marketing Team and will be responsible for setting the promotion and communications strategy to drive loyalty of Siplast products within defined business segments.
He/she will be tightly aligned with the market development efforts of our product and technology leaders, driving segment growth within the area of focus.
He/she will lead our demand creation and demand capture efforts, while supporting sales and business development efforts in the defined business segments.
He/she will work to ensure these marketing efforts are strategically aligned with driving engagement and revenue.The Strategic Marketing Manager collaborates across the organization to help define strategies that support the business unit's annual objectives as well as the longer term (3-5 year) strategy, and in doing so he/she will design marketing campaigns that create awareness, generate and capture demand, support new product launches and accelerate key business segment initiatives.
In addition to defining the marketing strategy, the Strategic Marketing Manager will have direct involvement in managing the tactical execution of campaigns and product launch elements owned by marketing.
Essential Duties Specific responsibilities include, but are not limited to:
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