- Analyze digital customer trends and demand generation performance metrics to develop strategic insights to improve campaign management practices to generate sales growth
- Establish standardized KPIs; develop and execute monthly tactical and strategic metric dashboards; Elevate basic reporting to actionable insights to deliver sound and effective optimization recommendations
- Interprets, collects and analyzes digital marketing data, then provides insights and action plans to help business partners drive performance against Key Performance Indicators (KPIs).
- Uses critical-thinking skills, conducts analysis of digital programs, and provides specific recommendations and actions to aiming at driving business results and growth opportunities, balancing them against their impact on customer value and market dynamics.
- Collaborate with business subject matter experts and corporate SEO leads to identify opportunities & provide recommendations for the optimization of content for organic search
- Lead audience segmentation and campaign launch reporting
- Assist business and integrated marketing team with audience targeting and A/B testing campaigns; Management of paid search campaigns
- Collaborate with interactive marketing to manage social campaigns, provide input for social media strategy and execute social media (paid) campaigns
- Other broader marketing analyst responsibilities as assigned
- Bachelor's degree or higher (completed and verified prior to start)
- Three (3) years of digital marketing or marketing analyst experience in a private, public, government or military environment
- Five years of experience in a private, public, government or military environment
- Skills include:
- B2B social media experience
- B2B digital marketing experience
- Detail-oriented with the ability to manage multiple projects simultaneously
- Excellent interpersonal communications skills
- Able to work well independently or as part of a team
- Global division requires this person to have a global mindset and the ability to work with colleagues around the world
- Ability to work in a highly technical environment; experience marketing technical products to a technical audience
- Hybrid Eligible (Job Duties allow for some remote work but require travel to Maplewood, MN at least 1 day per week)
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Integrated Marketing Analyst - St Paul, United States - 3M
Description
Job Description:Job Title
Integrated Marketing Analyst
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You'll Make in this Role
This exciting role is in the fast paced Electronics Materials Solutions Division working with global colleagues. You will help develop the marketing analytics as the Division expert. You will analyze digital customer trends and demand generation performance metrics to develop strategic insights that improve campaign management practices to generate sales growth.
As a Marketing Analyst you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
Relocation Assistance: May be authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Responsibilities of this position may include direct and/or indirect physical or logical access to information, systems, technologies subjected to the regulations/compliance with U.S. Export Control Laws.
U.S. Export Control laws and U.S. Government Department of Defense contracts and sub-contracts impose certain restrictions on companies and their ability to share export-controlled and other technology and services with certain "non-U.S. persons" (persons who are not U.S. citizens or nationals, lawful permanent residents of the U.S., refugees, "Temporary Residents" (granted Amnesty or Special Agricultural Worker provisions), or persons granted asylum (but excluding persons in nonimmigrant status such as H-1B, L-1, F-1, etc.) or non-U.S. citizens.
To comply with these laws, and in conjunction with the review of candidates for those positions within 3M that may present access to export controlled technical data, 3M must assess employees' U.S. person status, as well as citizenship(s).
The questions asked in this application are intended to assess this and will be used for evaluation purposes only. Failure to provide the necessary information in this regard will result in our inability to consider you further for this particular position. The decision whether or not to file or pursue an export license application is at 3M Company's sole election.
Supporting Your Well-being
3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting
Applicable to US Applicants Only:The expected compensation range for this position is $119,076 - $145,537, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at:
Learn more about 3M's creative solutions to the world's problems at or on Twitter [redacted]
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M's business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Pay & Benefits Overview:
3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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