- Conduct thorough market research to understand local demographics, consumer preferences, and competitive landscape.
- Identify strategic opportunities for brand exposure, community engagement, and sales growth in each target market.
- Create detailed marketing strategies, including tactics such as local events, promotions, partnerships, and grassroots outreach.
- Proactively reach out to local organizations, influencers, and community leaders to establish mutually beneficial partnerships.
- Negotiate partnership agreements and sponsorship opportunities to maximize brand visibility and drive customer acquisition.
- Maintain ongoing communication and collaboration with partners to ensure successful execution of marketing initiatives.
- Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
- Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
- Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
- Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.
- Lead the planning process for all local events and activations, including venue selection, logistics coordination, and vendor management.
- Develop engaging event concepts and themes that align with brand identity and resonate with target audiences.
- Work closely with restaurant teams to ensure seamless execution of events and deliver exceptional guest experiences.
- Provide training and resources to restaurant staff on marketing programs, promotions, and brand messaging.
- Regularly communicate marketing priorities, deadlines, and expectations to ensure alignment and compliance at the store level.
- Foster a culture of teamwork and collaboration between marketing and operations teams to drive collective success.
- Develop detailed budgets for field marketing initiatives, allocating funds based on strategic priorities and anticipated returns.
- Monitor spending against budget allocations, tracking expenses and analyzing performance to optimize resource allocation.
- Provide regular budget updates and financial reports to management, highlighting variances and recommendations for adjustments.
- Monitor local market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Analyze sales data, customer feedback, and marketing metrics to evaluate the effectiveness of marketing initiatives and inform future strategy.
- Stay informed about industry best practices and emerging trends in field marketing, continually seeking opportunities for innovation and improvement.
- Work closely with the Social Media Marketing Manager to ensure alignment between field marketing efforts and social media initiatives, maximizing the impact of integrated marketing campaigns.
- Collaborate with the Social Media Marketing Manager to develop integrated marketing campaigns that leverage both field marketing and social media channels.
- Coordinate content creation, messaging, and promotion strategies across multiple marketing channels to ensure consistency and synergy.
- Monitor social media channels with Social Media Manager and Interactive Marketing Team for customer feedback, inquiries, and engagement related to field marketing activities, responding promptly and appropriately.
- Define key performance indicators(KPIs) for field marketing initiatives, establishing benchmarks and targets for success.
- Implement tracking mechanisms and analytics tools to monitor KPIs and evaluate the effectiveness of marketing campaigns.
- Generate comprehensive reports and dashboards to summarize performance metrics, trends, and actionable insights for management review.
- Conduct post-mortem analyses of marketing campaigns to identify successes, failures, and opportunities for improvement.
- Solicit feedback from internal stakeholders, external partners, and customers to gather insights and perspectives on marketing performance.
- Iterate on marketing strategies and tactics based on insights and feedback, implementing refinements to enhance effectiveness and efficiency.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 2 years of experience in marketing, with a focus on field marketing or related roles within the
- Proven track record of developing and executing successful marketing campaigns and initiatives.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet
- Excellent communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal teams, external partners, and stakeholders.
- Creative thinker with a strategic mindset and a passion for driving results.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Flexibility to travel locally and work evenings or weekends as needed for events and promotions.
- Ability to lead, motivate, and empower Refined Restaurant Group Team Members to higher levels of performance
- Ability to manage basic tasks and fiscal operations
- Ability to manage all public dealings in a professional manner
- Ability to recognize problems and problem solve
- Ability to accept feedback and willingness to improve
- Ability to set goals, create plans, and convert plans into action
- Ability to measure performance, subjectively and objectively
-
Marketing Manager
1 week ago
VIMworld Las Vegas, United StatesMarketing Manager Location: Las Vegas only · Company Overview: · VIMworld Inc is a Web3, Blockchain, Defi, crypto, smart NFT platform that provides a secure and easy-to-use ecosystem for its users. We are committed to be a leader in providing the most innovative and advanced so ...
-
Marketing Manager
1 week ago
Osprey Management Las Vegas, United StatesJob Type · Full-time · Description · Crystal View Capital/Osprey Management is a private equity real estate firm known for its vertical integration that specializes in the acquisition and management of value-add manufactured housing and self-storage assets. Since its inception ...
-
Marketing Manager
1 week ago
Eric Blank Injury Attorneys Las Vegas, United States· Eric Blank Injury Attorneys is a prominent personal injury law firm based in the heart of Las Vegas. We are dedicated to providing top-notch legal representation to individuals who have suffered injuries due to others' negligence. As we continue to expand, we seek an experienc ...
-
Marketing Manager
5 days ago
FORTE BIO-PHARMA LLC Las Vegas, United StatesJob Description · Job Description · Job Title: · Marketing Manager · Type of Position: · Full-Time · Location: · Las Vegas, NV · Salary Range: · $80,000 - $90,000 · Job Summary : Our company is looking for a Marketing Assistant. This position requires creativity, attention ...
-
Marketing Manager
1 week ago
Intermountain Health Las Vegas, United StatesJob Description: · Remote position -may have to travel for in-person meetings a few times a year onsite. · This position will be for the southern Nevada market area. · As part of the Marketing and Communications (M&C) team reporting to the Director of M&C, this position works ...
-
Marketing Manager
1 week ago
Primary Residential Mortgage Las Vegas, United StatesPosition purpose - Responsibilities/Duties/Functions/Tasks · The purpose of this position is to develop and manage branch marketing strategies. Major areas of focus include brand management, website management, and development of marketing materials in an effort to generate new b ...
-
Marketing Manager
1 week ago
Osprey Management Las Vegas, United States: · Crystal View Capital/Osprey Management is a private equity real estate firm known for its vertical integration that specializes in the acquisition and management of value-add manufactured housing and self-storage assets. Since its inception in 2014, the Firm has raised over ...
-
Marketing Manager
1 week ago
Golden Entertainment Las Vegas, United States: · Summary: Responsible for the day to day operations of, and assisting the Director of Marketing in, all areas relating to the ongoing marketing of the property. This includes the comprehension and application of marketing strategy to the development, implementation and executi ...
-
Marketing Manager
1 week ago
ProActivate Las Vegas, United StatesOur client is a marketing services provider utilizing merchandise to promote the brand of their clients. Our client's company was founded on the principles of service excellence, product innovation, and relentless execution · Location: Las Vegas Area- Hybrid/Remote Role · Job Des ...
-
Marketing Manager
1 week ago
Myluckyuniverse Las Vegas, United StatesYou're an analytical, quantitative and metrics-driven Marketer with experience in paid social and search campaigns, extensive and rigorous (but fun) funnel testing, and identifying high-leverage opportunities for growth. · You do deep dives into the data necessary to help us pri ...
-
Marketing Manager
1 week ago
Westgate Resorts Las Vegas, United StatesCompany Description · ABOUT WESTGATE RESORTS · Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A wor ...
-
Marketing Manager
1 week ago
Vay Las Vegas, United StatesVay has developed an alternative approach to autonomous driving called teledriving (remote driving) - to solve transportation in metropolitan areas. · Vay is the first company that has driven a car on European public roads with no one inside. Vay is the leading teledriving compa ...
-
Marketing Manager
3 days ago
DLC Empire Las Vegas, United StatesDollar Loan CenterJob Description · Position Summary: · The Marketing Manager is responsible for overseeing the planning, development and execution of our organization's marketing and advertising initiatives. Reports directly to the Chief Marketing & Strategy Officer (CMSO). Th ...
-
Marketing Manager
5 days ago
DLC Empire Las Vegas, United StatesDollar Loan Center · Job Description · Position Summary: · The Marketing Manager is responsible for overseeing the planning, development and execution of our organization's marketing and advertising initiatives. Reports directly to the Chief Marketing & Strategy Officer (CMSO). ...
-
Marketing Manager
1 week ago
Savealifeclub Las Vegas, United StatesMarketing Manager (for a faith based non-profit) · Full Time · WOMEN'S RESOURCE MEDICAL CENTERS OF SOUTHERN NEVADA INC, Las Vegas, NV, US · 14 days ago · Requisition ID: 1019 · Salary Range: · $50,000.00 To 75,000.00 Annually · The Marketing Manager is responsible for develop ...
-
Senior Marketing Manager
1 week ago
VIMworld Las Vegas, United StatesVIMworld Inc is seeking a Senior Marketing Manager to lead our marketing efforts in Las Vegas, NV. As the Senior Marketing Manager, you will be responsible for driving customer acquisition, managing external projects, and overseeing paid social media channels. The ideal candidate ...
-
Digital Marketing Manager
4 days ago
Maverik Las Vegas, United StatesOur is looking for a Digital Marketing Manager to join our team in our las vegas office. The Digital Marketing Manager will create and manage all digital marketing campaigns and properties to promote the company and its products. · The ideal candidate is a self-starter, loves a c ...
-
Field Marketing Manager
1 week ago
The Refined Agency Las Vegas, United StatesGENERAL SUMMARY: · The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and ...
-
decatur marketing manager
2 weeks ago
Golden Entertainment Las Vegas, United StatesResponsible for the day to day operations of, and assisting the Director of Marketing in, all areas relating to the ongoing marketing of the property. This includes the comprehension and application of marketing strategy to the development, implement Marketing Manager, Marketing, ...
-
Product Marketing Manager
1 week ago
Las Vegas Sands Corp. Las Vegas, United StatesJob Description: · Position Overview · The primary responsibility of the Product Marketing Manager is to work with Sands Digital Services (SDS) and Las Vegas Sands Corp. (LVSC) departments to draft the product's go-to-market strategy and lead the strategic planning and tactical ...
Field Marketing Manager - Las Vegas, United States - Refined Restaurant Group
2 weeks ago
Description
GENERAL SUMMARY:
The Field Marketing Manager will be responsible for developing and executing innovative field marketing strategies, fostering local community relationships, and orchestrating engaging brand experiences to enhance brand visibility, drive customer engagement, and support business objectives. This role will collaborate closely with the Social Media Manager and Interactive Marketing team to ensure alignment between field marketing efforts and social media initiatives, creating integrated campaigns that maximize brand impact across both offline and online channels.The Field Marketing Manager must maintain all duties and responsibilities as set forth below.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Concept Marketing:
? Develop and execute comprehensive field marketing plans tailored to each restaurant concept including Cafe? Lola, Saint Honore? Doughnuts and Beignets and 3 Little Chicks, aligning with overall brand objectives and business goals.
? Build strong relationships with local communities, businesses, and organizations to identify partnership opportunities for events, promotions, and collaborations.
? Coordinate and oversee the planning and execution of local events, pop-ups, tastings, and other promotional activities to drive customer engagement and loyalty.
? Collaborate with restaurant managers and staff to ensure seamless execution of marketing initiatives at the store level, providing guidance and support as needed.
? Manage and track marketing budgets for field marketing activities, ensuring cost-effective allocation of resources and maximizing ROI.
? Conduct market research and analysis to stay informed about local market trends, competitor activities, and customer preferences, leveraging insights to inform marketing strategies.
? Measure and analyze the performance of field marketing initiatives, providing regular reports and insights to management to inform decision-making and strategy adjustments.
? Continuously evaluate and optimize marketing tactics to drive continuous improvement and stay ahead of industry trends.
? Represent the Refined Restaurant Group brand professionally at all times, embodying our values and commitment to excellence.
? Completes other tasks, projects and job duties as assigned and/or deemed appropriate
Q
U
ALIFICATIONS:
hospitality or restaurant industry preferred.
deadlines in a fast-paced environment.
ADDITIONAL REQUIREMENTS:
The intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.