Specialist, Integrated Marketing - Boston, United States - CBS Television Stations

CBS Television Stations
CBS Television Stations
Verified Company
Boston, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

As the Integrated Marketing Specialist, you will play a key role within CBS Stations, reporting to the Manager of Integrated Marketing.

Your primary responsibility will be to support the Sales and Integrated Marketing teams through the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group


KEY RESPONSIBILITIES:

  • Support Account Executives within your key markets along with your Integrated Marketing manager in the creation of marketing materials including cohesive presentations, onesheets and graphics for LinkedIn.
  • Help in developing of new sponsorship and integration opportunities for local markets within your purview.
  • Assist in the project management of marketing campaigns, ensuring all elements are delivered accurately and on schedule.
  • Understanding the offerings of your key markets and working with your manager to continue to elevate sponsorship concepts for clients across linear, streaming and digital.
  • Working with Research to update marketing collateral regularly with the most uptodate viewership and audience information.
  • Supporting Account Executives and Account Managers to support campaign recap efforts.

REQUIREMENTS:


  • Minimum of 23 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
  • Excellent interpersonal and communication skills, able to work well with crossfunctional teams.
  • An understanding of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
  • Excellent organizational and project management skills to balance multiple tasks and priorities simultaneously.
  • Strong presentation skills and an eye for design and attention to detail
  • Basic data analysis skills to collect insights and assist in datadriven decisionmaking processes.
  • Ability to thrive in a fastpaced and dynamic environment, adapting to changing priorities and market trends.
Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off.

From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.

Paramount is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

More jobs from CBS Television Stations
See all jobs of CBS Television Stations