- Oversee and mentor junior team members.
- Identify core client business challenges and establish relevant measurement frameworks outlining success metrics, optimization strategies, and learning priorities.
- Collaborate with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to enhance media performance.
- Lead the creation of reports through automated processes, efficiently consolidating data from various sources for a comprehensive performance view.
- Enhance reporting quality by generating user-friendly visual dashboards that key stakeholders can use to make informed decisions regularly.
- Ensure alignment between daily analytics support and approved measurement frameworks.
- Create and deliver executive-level presentations for both internal and external audiences.
- Excellent written, oral communication, project management, and presentation skills.
- Proficiency in digital planning and buying, emphasizing standard media metrics.
- Minimum of 6 years of relevant experience in Media or Analytics, preferably within an agency setting.
- Experience in managing digital audiences for targeting and planning.
- Strong organizational skills with the ability to aggregate information from multiple sources.
- Familiarity with Omniture, Tableau, and SQL.
- Understanding of digital tagging, tracking, QA, and maintenance.
- A college degree is not mandatory for this role.
- Prior experience with data from digital media platforms (e.g., DCM, SA360, TTD, FB, etc.) is preferred.
- Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, and tracking implementation is a plus.
- Optional familiarity with Python.
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Associate Director, Client Solutions, Analytics - New York, United States - HealixGlobal
Description
Business Overview
Understanding the intricacies of human behavior and their interactions with the world goes beyond just demographics or profession. With over $17 Billion in marketplace influence, Healix, part of the IPG Mediabrands family, stands out as a cutting-edge global healthcare media agency offering unmatched buying power, competitive rates, and a solid track record of success. Our team comprises creative minds with deep expertise in healthcare, who tackle challenges, brainstorm solutions, and devise media strategies based on unique insights.
Job Title: Associate Director, Client Solutions, Analytics
As the Associate Director, you play a crucial role in delivering top-notch solutions tailored to Initiative clients. Collaborating with the integrated Healix team and other SBUs, you help establish a world-class analytics practice covering data strategy, measurement, and optimizations. Your focus is on working with the agency and clients to implement data and tech solutions essential for brand and performance marketing execution.
Responsibilities
Required Skills & Experience
Desired Skills & Experience
Company Culture
At IPG Mediabrands, we are committed to fostering an inclusive and diverse workplace culture. Together, we uphold shared values and behaviors, taking pride in our responsibilities to clients, communities, and each other. Embracing differences and recognizing the unique strengths each individual brings, we encourage candidates with diverse backgrounds and perspectives to apply.
Wage and Benefits
We provide a comprehensive Total Rewards package, including medical and dental coverage, 401(k) plans, life insurance, employee discount programs, and paid family benefits. Employees also enjoy discretionary time off, Appreciation Weeks, Wellness Days, and competitive salaries with annual incentive awards.
Employment Transparency
IPG Mediabrands ensures equal employment opportunities for all employees without discrimination based on race, color, gender, age, religion, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, or disability, in compliance with applicable laws.
About IPG Mediabrands
IPG Mediabrands, a division of Interpublic Group (NYSE: IPG), manages over $47 billion in global marketing investment for clients worldwide. With a diverse portfolio spanning various industry sectors, IPG Mediabrands employs over 18,000 professionals across the globe, delivering innovative media and marketing solutions.
Salary Range
$110,000-$140,000 USD
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