Marketing Planning - New York, United States - The Walt Disney Studios

The Walt Disney Studios

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more In select international markets, it also includes the general entertainment content brand, Star.

The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content.

With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S.

that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region.

Responsibilities:

Assist with the development of reporting and analysis, specifically integrating marketing data with content metrics.
Develop and maintain reporting dashboards to track key marketing critical metrics.
Conduct adhoc analyses requested by partners across marketing, finance, and data teams.
Collaborate with crossfunctional teams to find opportunities for optimization and improvement.
Assist in the development and execution of marketing and content strategies.
Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and upsell opportunities).
Stay current with industry trends and competitor's standard methodologies in marketing analytics and content planning.

Basic Requirements:

Bachelor's degree in Marketing, Business, Statistics, or Data Analytics or equivalent work experience
2+ years of reporting experience in marketing or a related field.
Strong analytical skills with the ability to interpret complex data sets.
High level of proficiency with Excel (SUMIF, INDEX MATCH, VLOOKUP)
Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fastpaced environment.
Diligent with a high level of accuracy.

Preferred Requirements: