Paid Search Analyst - Chicago, United States - Synchrony

Synchrony

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer experiences.

Within this agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.

We are seeking a Paid Search Analyst to serve as a hands-on-keyboard SEM strategist and analyst, supporting business partners across the enterprise.

This role will execute/optimize campaigns for our business partners, collaborating with analytics and operations.

_ We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._

Essential Responsibilities:

Run paid search campaign planning, development, execution, optimization and reporting
Work directly with business teams on initial campaign planning as well as weekly performance reviews
Own keyword research/analysis, copy development, bid strategy and budget allocation
Monitor campaign performance daily and optimize based on KPI's
Develop ongoing testing plan to get new learning and improve campaign performance
Document testandlearn initiatives and share across businesses
Onboard new client campaigns and transition existing agencymanaged campaigns
Understand the technical build of everything paid search as well as all Google and Bing Ads tactics (PMAX, Demand Gen, MSAN, Value Based Bidding, 1st party data Customer Match, etc.)
Collaborate with analytics on measurement, tagging and reporting
Collaborate with earned team on integrated SEM/SEO keyword strategy and landing page content optimization
Collaborate with programmatic, paid social, media strategy and analytics teams on cross channel deliverables, budget allocation and integrated performance report
Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's Degree or in lieu of degree, high school diploma/GED and 4 years marketing experience
2+ years of handson experience managing paid search campaigns from planning and execution to optimization and reporting
Wellversed in paid search keyword research, ad copy buildouts, bid strategy, copy and landing page test development, as well as all other daily optimization tactics
Proficient in Google Ads, Bing Ads, and Search Ads 360 platforms
Demonstrated strength in analytical skills and thinking; proficient in Excel and PPT

Desired Characteristics:

Experience working on B2C and B2B campaigns; experience working in financial category a plus
Knowledge in paid media tagging strategy, structure and workflow
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution
Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fastpaced environment
Creative and resourceful; Proven ability to problem solve and look for new ideas
Strong project management and communication skills; Detail oriented and organized
Agency experience preferred

Grade/Level: 09

The salary range for this position is
60, ,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 47) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future nonexempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employ