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    Marketing Strategist - San Diego, United States - RSI Security

    RSI Security
    RSI Security San Diego, United States

    1 week ago

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    Description
    THIS IS A REMOTE, WORK-FROM-HOME POSITION.
    The starting salary range is based on your experience, education, and skills. There is also bonus potential for this position.
    RSI Security is a small organization where collaboration is not only encouraged, but expected.

    We value relationships within our team and are intentional to build and maintain a strong team camaraderie through virtual happy hours, daily morning meetings to help us start off on the right foot, and meetings dedicated solely to professional development topics to help us develop and grow together.

    Our employees receive a competitive compensation package and enjoy various benefits such as:
    Unlimited flex vacation
    10 paid holidays
    Paid parental leave
    401k 100% match
    Medical, Dental, and Vision plans

    FSA
    Short term disability
    and more
    For more information on RSI Security, please visit our website -

    or our social media

    RSI Security LinkedIn

    Purpose of this Position:

    The Marketing Strategist will manage all updates in the Company's WordPress account and create campaigns in the CRM database.

    The ideal candidate will be highly technologically competent and have a strong ability to navigate the company's project management software and facilitate communication with various updates.

    This person will collaborate with multiple departments to discuss and determine upcoming campaigns and goals.

    Essential Functions:
    Marketing ROI & budget management
    Oversee and manage all marketing content, including email, social media, and PPC
    Manage external marketing strategy and communications
    Blog Management oversight

    Article topic planning
    Oversee blog process and writing
    Editorial Pipeline and ensure 40+ published articles monthly

    Design and maintain marketing materials, brochures, advertisements
    Manage all social media platforms
    Assess current demand for products and services
    Partner with the Sales team on critical Marketing scorecard items
    Manage 3 or more marketing agencies and vendors
    Ensure a seamless lead generation and nurturing process through effective marketing and promotional tactics
    Branding & brand identity
    Marketing processes & recurring task management
    Team supervision and management of the team's accountabilities

    Effectively communicate with writers, editors, designers, and Marketing Manager to implement marketing initiatives with WordPress and other technology platforms mentioned below.

    SalesForce sync checking and reporting
    Create and manage SalesForce campaigns and service picklists
    Make necessary updates to Pardot forms and automated emails
    Other duties as assigned

    Competencies:
    Digital Marketing
    Teamwork
    Quality Assurance
    Strategic Planning
    Leadership
    Sales process
    Interpersonal Skills
    Analytical Skills

    Required Education and Experience:

    • 3 years of experience with content marketing to include email and social media outlets
    • 3 years minimum experience in digital marketing experience for IT or Cyber Security professional service providers
    • 3 years of experience with tradeshow and conference coordination
    Proven experience with marketing strategic planning based on sales goals
    Proven experience with date and metric reporting
    Bachelor's degree is marketing related subject or equivalent working experience
    Expert knowledge of Google Suite (Drive, Docs, Sheets, Forms)
    Expert knowledge of Google Analytics
    Knowledge of Salesforce, Adobe Suite, and Outreach
    Exceptional written and verbal communication skills
    Empathetic, enthusiastic and effective communicator with strong rapport building skills
    Ability to take ownership of the overall company strategic plan and implement across

    departments
    High degree of flexibility with the ability to work in a small, fast-paced environment
    Thorough and detail-oriented, organized, with excellent time management skills
    Ability to quickly learn, understand, and evaluate current and new tools
    Self-starter who can work independently with a proactive attitude


    Supervisory Responsibility:
    This position has supervisory responsibility of Marketing staff including employees and consultants.


    Physical Demands:


    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    While performing the duties of this job, the employee is regularly required to talk or hear.

    The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

    The employee is regularly required to push, move, lift or otherwise bear 10-15lbs.

    Position Type/Expected Hours of Work

    This is a full-time, exempt position, and regular hours of work and days to be worked are Monday through Friday, 8:00 a.m.

    to 5 p.m.; however, this position can irregularly be required to work long hours and infrequent weekend work depending on the needs of the business.

    Travel
    Travel is primarily within the local San Diego area and 2 ~ 4 tradeshows to attend in a year Travel amount


    Additional Eligibility Qualifications:
    Must have an active driver's license. Must submit to a background check as a contingency for the position.

    Work Authorization/Security Clearance (if applicable):
    Must be authorized to work in the United States. Each candidate is required to comply with federal and local laws and authorization will be checked through E-verify.

    AAP/EEO Statement:


    RSI Security prohibits discrimination or harassment based on the following categories: race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, and any other status protected by state or federal law.

    Other

    Duties

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

    Duties, responsibilities and activities may change at any time with or without notice.

    #J-18808-Ljbffr
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