Paid Search Strategist - San Diego, United States - Power Digital

Description

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the role

The Paid Search Strategist is responsible for owning the execution, performance, and growth of Paid Search advertising campaigns within their book of business.

You'll be responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.

A Strategist is oriented toward the client's business success, tying their efforts to the greater business goals.


Responsibilities:
Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions

Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients

Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible

Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients

Keep up your education on industry topics

Clearly communicate with internal agency team about client goals, feedback and scheduled workflow

Improve upon paid media processes and innovation of new strategies and techniques

Vendor management for new channels and support channels

Work toward developing into a senior strategist or account manager

Requirements:

2-3 years of digital marketing experience. 1-2 years in agency setting

Minimum 2 years of hands-on experience with

Search Engine Marketing:
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns

Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Strong understanding of full-funnel marketing and paid media's place in the funnel

Strong Excel skills with clear understanding of advanced Excel features

Ability to handle multiple tasks in a fast-paced environment and under tight deadlines

Detail-oriented and organized with strong note taking acumen

Strong enthusiasm, passion, creativity and commitment to paid media and client work

Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs):

$9.5k team-member EBITDA

Maintain below 10% Client Churn Rate

5-6 Accounts

Most important Things (MITs):

Excellence in channel production and account performance

Cross-channel collaboration

Internal communication


Benefits & Perks:
Base salary + commission opportunities

Unlimited PTO (available on day one)

Fully flex work environment:
full-remote, in-office, or hybrid sup

12 observed national holidays- including Juneteenth

Regularly scheduled mental health and recharge days

401k plan

Unlimited opportunities for professional growth within a rapidly growing firm

Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium

Employee Assistance Program (EAP)

Quarterly awards and recognitions for outstanding performance

Clear pathway to leadership for every position

Opportunities to be involved in company DEI initiatives

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

#J-18808-Ljbffr