- Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
- Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
- Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
- Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
- Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.
- 5+ years of product marketing (or similar) experience, or prior management consulting experience
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
- Ability to help drive creative and content efforts across the marketing organization.
- Strong ability to write for various audiences, including technical content.
- Bachelor's required, MBA is a plus, but not required.
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Senior Product Marketing Manager San Mateo, CA United States Marketing - Verkada
Description
Overview
As the Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada's broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Engineering, Sales, and Marketing organizations.
In addition to project managing new products to market, you will also be integral in developing the collateral needed to support these launches and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.
Responsibilities
Requirements
US Employee Benefits
Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily
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Senior Product Marketing Manager San Mateo, CA United States Marketing professionals in San Mateo
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Michele Borovac
Marketing Communications and PR Leader