- Assists in the development, implementation, and management of annual business plans that identify potential revenue opportunities, expense savings and describes marketing programs and services that will attain acceptable levels of revenue.
- Determines financial effectiveness of programs and manages property marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
- Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
- Supports the senior director in assessing and developing reinvestment (direct mail etc.) strategy and is the point of contact for the advertising agency and any related contractors.
- Leads the development and implementation of all promotions and events including New Member programming, drawings, giveaways, parties, special events, tournaments, and more. In addition, assesses the effectiveness of all promotions and events. This position also supports the player development initiatives where applicable.
- Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
- Create SOPS for all departmental processes.
- Plan and manage Group Sales initiatives.
- Corresponds with guests to maintain good relationships; coaches team members to develop positive, service-oriented relationships with guests.
- Implements, maintains and measures hosts new business, retention, and reactivation efforts.
- Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
- Other duties as assigned.
Standards Of Performance
- Management abilities demonstrated in managing assigned duties.
- Maintain interpersonal working relationships among personnel and the public.
- Serves as a leader for team members while fostering teamwork, positive morale, motivation, and open communication.
- Excellent oral and written communication skills.
- Willingness to assume overall responsibility relative to the performance of the position.
- Available to work when needed, including weekends, holidays, and nights.
Education, Tr AI Ning, And Experience
- At least seven years of experience in the gaming industry with at least three years at a managerial or supervisory level in Marketing or Player Development preferred
- Ability to obtain and maintain a valid racing license.
#DCG Source: Hospitality Online -
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Description
Specific Duties And Responsibilities
Marketing Manager professionals in Louisville
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