-
Manager-Digital Marketing-Hybrid
3 weeks ago
Bright Horizons Children's Centers Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences · (B2C) · and client · (B2B) · audiences · for the College Coach and EdAssist lines of busin ...
-
Digital Marketing Supervisor
3 weeks ago
Thorlabs Newton, United StatesJob Description · Job DescriptionPurpose of the Position · The Digital Marketing Supervisor works to strengthen Thorlabs' brand position by writing, · editing, and overseeing the development of effective digital marketing collateral that ensures Thorlabs' brand message is portray ...
-
Manager-Digital Marketing-Hybrid
3 weeks ago
Bright Horizons Children's Centers Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C)and client(B2B)audiencesfor the College Coach and EdAssist lines of business. Through close ...
-
Manager-Digital Marketing-Hybrid
4 weeks ago
Bright Horizons Children's Centers Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C)and client(B2B)audiencesfor the College Coach and EdAssist lines of business. Through close ...
-
Senior Manager, Digital Marketing
2 weeks ago
Bright Horizons Newton, United StatesThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons employer services. This role will approach website and social platform enhancements through a client-centric lens ...
-
Senior Manager, Digital Marketing
2 weeks ago
Bright Horizons Family Solutions Newton, United States Full timeThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons' employer services. This role will approach website and social platform enhancements through a client-centric len ...
-
Manager-Digital Marketing-Hybrid
4 weeks ago
Bright Horizons Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C) and client (B2B) audiences for the College Coach and EdAssist lines of business. Through cl ...
-
Senior Manager, Digital Marketing
3 weeks ago
Bright Horizons Children's Centers Newton, United StatesThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons' employer services. This role will approach website and social platform enhancements through a client-centric len ...
-
Manager-Digital Marketing-Hybrid
2 weeks ago
Bright Horizons Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C) and client (B2B) audiences for the College Coach and EdAssist lines of business. Through cl ...
-
Senior Manager, Digital Marketing
3 weeks ago
Bright Horizons Children's Centers Newton, United StatesThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons' employer services. This role will approach website and social platform enhancements through a client-centric len ...
-
Senior Manager, Digital Marketing
4 weeks ago
Bright Horizons Newton, United StatesThe Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons employer services. This role will approach website and social platform enhancements through a client-centric lens ...
-
Manager-Digital Marketing-Hybrid
4 weeks ago
Bright Horizons Newton, United StatesThe Digital Marketing Manager plans and implements differentiated digital marketing campaigns for increasing brand awareness and driving inquiries among consumer and client audiences (B2C) and client (B2B) audiences for the College Coach and EdAssist lines of business. Through cl ...
-
Manager, Digital Marketing, Search
2 weeks ago
Sallie Mae Newton, United StatesWhen you join Sallie Mae, you become a champion for all students. · We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big ...
-
Director of Marketing Operations
2 weeks ago
CyberArk Newton, United StatesAbout this role: CyberArk is looking for a Director of Marketing Operations to help achieve our next phase of growth. In this critical, high-impact role, you will be responsible for connecting marketing strategy to execution across all areas of marketing operations including mark ...
-
Customer Marketing Manager
1 week ago
Qlik Newton, United StatesDescription · What makes us Qlik? · A Gartner Magic Quadrant Leader for 13 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality ...
-
Manager, Social Media
3 weeks ago
Beacon Wellness Brands Newton, United StatesCompany Profile: · Beacon Wellness Brands ("BWB", formerly Clio) is a high-growth intimate wellness, beauty and personal care company headquartered in Newton, MA. The company has leading market positions in its respective categories and owns the #1 intimate wellness device brand ...
-
Senior Manager, Consumer Insights
2 weeks ago
Sallie Mae Newton, United States Full timeWhen you join Sallie Mae, you become a champion for all students. · We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big ...
-
Full-Time Teller
3 weeks ago
M&T Bank Newton, United States Full timeOverview: · Specializes in our branch customer experience through digital engagement, lobby management, transactional processing and retail servicing interactions. Processes a variety of financial transactions in an accurate and efficient manner. · Primary Responsibilities: · A ...
-
Records Management Assistant
5 days ago
Beacon Hill Newton, United StatesOur client an asset management company located in Newton, is seeking a Records Management Assistant. This is a temporary opportunity and can compensate up to $21/hr. depending on experience. Qualified candidates are encouraged to apply today for immediate consideration · Responsi ...
-
Universal Banker
2 weeks ago
M&T Bank Newton, United States Full timeOverview: · Specializes in our branch customer experience through sales, service and digital engagement of our Consumer and Business Banking customers. Supports daily operations of the branch as a Teller and meets customer service and sales needs as required by the assigned bran ...
Senior Manager, Digital Marketing - Newton, United States - Bright Horizons Children's Centers
Description
The Senior Manager Digital Marketing will extend the B2B marketing strategy to digital channels to increase awareness, demand, and revenue growth from Bright Horizons' employer services.
This role will approach website and social platform enhancements through a client-centric lens, identify areas of opportunity, and work cross-functionally to implement strategies that generate measurable impact.
The position will identify the search terms and paths that prospective buyers use to find education and care solutions, the information they are looking for at specific phases of research and evaluation, and the design enhancements needed on Bright Horizons sites to deliver on those buyer needs.
This role will also enhance the performance of integrated marketing programs by providing analytics on visitor behavior and insights into buyer needs.
This position will play an important role growing demand for Bright Horizons employer services through delivering a best-in-class digital experience.
What you will be doing:
Create a quarterly B2B digital strategy that aligns to the quarterly growth team strategy and contributes measurable results to the organization's growth targets
Increase high-quality web traffic to Bright Horizons' B2B web properties through
SEOanalysis, strategy development, and execution, working in concert with content, solutions, and revenue marketing teams
Represent the Growth Team in cross-functional digital initiatives, working collaboratively with marketing, IT, and project management functions to ensure that B2B audiences are represented and B2B objectives are met
Advise on web page design, content and calls-to-action to measurably improve visibility, quality traffic, and conversions from B2B audiences
Create and maintain digital marketing analytics for the B2B team, and share learnings with colleagues to improve campaign, social, and website performance
Administer digital marketing applications and services for the B2B marketing team, including Google Analytics (GA4)
B2B Responsibilities:
Create
a
quarterly
B
2B
digital
strategy
that
aligns
to
the
quarterly
growth
team
strategy
and contributes measurable results to the organization's growth
targets
Increase
high-quality
web
traffic
to
Bright
Horizons'
B2B
web
properties
through
SEO
analysis, strategy development, and execution, working in concert with content, solutions, and revenue marketing
teams
Represent the Growth Team in cross-functional digital initiatives, working collaboratively with marketing,
IT,
and
project
management
functions
to
ensure
that
B
2B
audiences
are
represented and B2B objectives are
met
Advise
on
web
page
design,
content
and
calls-to-action
to
measurably
improve
visibility,
quality traffic, and conversions from B2B
audiences
Create
and
maintain
digital
marketing
analytics
for
the
B2B
team,
and
share
learnings
with colleagues to improve campaign, social, and website
performance
Administer
digital
marketing
applications
and
services
for
the
B
2B
marketing
team,
including Google Analytics (GA4)
What we hope you will bring to this role:
Education
Bachelor's Degree is required in
Digitalstrategy,marketing,businessorrelated field. Quantitative disciplines such as finance, economics, mathematics, statistics and engineering are valued.
Master's
Degree.
Advanceddegreesarea
plus.
Experience
4 to 7 years is preferred of digital marketing experience, preferablyinab2band/orservicesorganization.
Additional Job Requirements
Working understanding of qualitative and quantitative market research methods and tactics to understand customer needs/wants, behavior and journeys
Independent decision making in digital channel, search marketing optimizations, A/B test strategies and tactics, and media implementation approaches
Acts with agility and discernment to address internal and external customer needs; resolves issues in a timely manner
Strong ability to partner/collaborate with and influence many stakeholders in a matrixed environment
Strong results orientation and familiarity with lead acquisition and pipeline generation KPIs
Highly organized, detail oriented, and capable of managing multiple deadlines and competing priorities alongside multiple stakeholder groups
Experience with Sitecore Experience Manager CMS, WordPress and other publishing platforms
Familiar with conversion rate optimization and landing page design best practices
Adept at working cross-functionally to improve campaign performance for integrated programs
Proactively identifies and implement performance improvements using a data-driven approach
Experience tracking campaign effectiveness through CRM and marketing automation systems
Effective communicator who has successfully worked alongside creative and campaign teams to generate high-performing ads and website conversion strategies
Active learner who remains current on changes in consumer behavior, analytics technologies, and digital marketing performance benchmarks
Experience working in an agency or managing an agency relationship preferred
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening.
Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.
Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more.
Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home.
All in a workplace where you can be you. Come build a brighter future with us.HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?
Contact us at
or
Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination.
Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster:
EEO - English
and
EEO - Spanish
along with information on the
Family and Medical Leave Act (FMLA)
and
Employee Polygraph Protection Act (EPPA)
.
Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at or
. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
#J-18808-Ljbffr
